The Hard Lessons Sign With Ann Arbor’s Quack!Media

Fresh from their blistering performance at CMJ, The Hard Lessons (Augie, Ko Ko and The Anvil) sign with Ann Arbor, Michigan’s Quack!Media. Tossing away the rule book on the conventional regimen of selling records, The Hard Lessons and Quack!Media are taking an unsullied approach to their upcoming release.


In a nod to both the serial comic strips of the 40’s (think Superman), as well as the record clubs of the 90’s (think Sub Pop), The Hard Lessons will release the first single in a four part series titled “B & G sides” on November 23rd, 2007. Each CD jacket will have special interrelating puzzle-like artwork, while the music will chronicle the day-to-day of modern relationships from both a male and female perspective, as told by the band’s male and female vocalists (and songwriters) Augie and Ko Ko. The first single will feature the songs “See and Be Scene” and “Don’t Shake My Tree,” written and sung by Augie and Ko Ko, respectively. In a music world forever altered by digital downloading, The Hard Lessons are making record collecting fun again.

Quack!Media has been making awesome since 2003. Based in Ann Arbor, Michigan, they are a publishing house (Found Magazine), record label (Tally Hall, Great Lakes Myth Society), and video/television production company (Robots vs. Dragons / Turner Broadcasting) all started by Ann Arbor native, Al Mcwilliams. Armed with the highest standards in the game, Quack!Media is without a doubt, a quintessential player in today’s entertainment industry.

“The Hard Lessons rock so hard that we wanted a way to use the recorded music as an advertisement for the culture, and hot-action surrounding the band,” says Mcwilliams.

Making a name for themselves performing over 400 sweaty, sexy and dangerous shows alongside acts ranging from Wolfmother to Augustana, Iggy and The Stooges to Rodrigo Y Gabriela, and touring partners OK Go, The Hard Lessons live show is an action packed mess of a Rock N Roll symphony, with songs that flow beautifully from one to the next, and a stage presence that incites crowds to clap and shout along at the top of their lungs. Their newest collection of songs is a stunning, catchy and brilliant follow-up to their celebrated EP debut, Wise Up.

Check out and be sure to say hello when they perform in a town near you! Please stay tuned for more details in the following weeks to come.

Author: James McQuiston

Ph.D. in Political Science, Kent State University.I have been the editor at NeuFutur / since I was 15. Looking for new staff members all the time; email me if you are interested. Thanks!

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