Hurley (www.Hurley.com), the leading global youth brand with strong roots in surf, skate, art and music, and Science Records, a new independent music company based in Orange County, California, today announced the launch of the Hurley RecommendsÂ” music program in all Active retailers and Hurley outlet stores across California. The program, which involves listening stations in over 20 locations, introduces people to HurleyÂ’s favorite bands, and offers an additional outlet for the brandÂ’s growing audience to connect with the Hurley lifestyle. It also provides emerging artists with a new distribution outlet and enables Hurley to expand its reach to a more diverse audience. The Â“Hurley RecommendsÂ” program kicks off with four artists: Avenged Sevenfold, The White Stripes, Talib Kweli and Motion City Soundtrack, all of which will be prominently featured on custom CD racks in each of the retail locations.
Â“Music is such an important part of the Hurley brand and we are inspired by artists of all types,Â” said Paul Gomez, senior vice president of global marketing, Hurley. Â“It was a natural extension for us to offer our audience the music that is part of our culture and lifestyle. WeÂ’re excited to support the artists that have been with us for a long time, as well as those who are new to the scene, and itÂ’s great to have a strong partner like Active to work with.Â”
Â“Hurley is one of our most sought after brands and a great partner,Â” said Alex Yang, director of marketing, Active. Â“We know music is a very important part of our customerÂ’s world and we are thrilled to introduce the Â‘Hurley RecommendsÂ’ music program in our stores.Â”
The Â“Hurley RecommendsÂ” music program also incorporates in-store concerts, free samplers, giveaways and online contests. Other upcoming feature artists include Against Me!, All Time Low, Tegan and Sara, Blessthefall, The Confession, Every Time I Die, Maylene and the Sons of Disaster and Job For a Cowboy.
For more information, visit www.hurley.com and www.sciencerecords.net.
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Hurley is the leading global youth brand with strong roots in surf, skate, art, music and beach culture. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, girlÂ’s swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., HurleyÂ’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney and Barcelona. For more information, visit www.Hurley.com.
About Science Records
Science Records is a freshly founded independent label based in Orange County, California, aiming to redefine the role of records labels and entertainment companies. Science has gathered some of the best bands from all over the world to create a powerful roster that will prove to be vital in your record collection. Currently, bands including Greeley Estates, Blessthefall, the Confession, the Dear and Departed, Covette, Beat Union & Confide call Science Â‘home.Â’ For more information, visit www.sciencerecords.net.
Since 1989, Active has been committed to providing Southern California with the best retail experience possible through our many Southern California retail locations. Owned and operated by skateboarders for the benefit of all who skate, Active carries only the finest in footwear, apparel, skate goods and accessories. With the continued support of the world’s top skateboarding team including, Eric Koston, Andrew Reynolds, Geoff Rowley, Mark Appleyard, Tom Penny, Jim Greco, Arto Saari, Steve Berra, Daewon Song, Kenny Anderson, Jon Allie, and Adrian Lopez, Active strives to meet all your skateboarding needs. Our retail stores offer a wide range of skateboard and snowboard goods to suit your individual style. At Active Ride Shop you can also find designer denim as well as top fashion brands. With our huge selection of shoe styles on display, you are sure to find a pair that is exactly what you’re looking for. Spanning California, from Escondido to Valencia, Active Ride Shops are second to none.