Los Angeles–Wednesday, January 16—Chicago rappers Crucial Conflict are back on point after a 9 year absence from the national music scene. You know the sound: hard driving, syncopated street literature presented “Rodeo Style.” You know the crew: Coldhard, Wildstyle, Kilo and Never. You know what they can do with smash hits like Hay, Ride the Rodeo and Scummy. The hit makers are back and they’re taking things to the next level with their new release Planet Crucon (pronounced Crew-con) on Buckwild Records Entertainment/Scratch Entertainment/Selecto Hits in stores Tuesday, January 29, 2008. Planet Crucon is worth the wait, and from the first singles (Wangin and Ride Out. Dip.), it is obvious that the Crucial hasn’t lost their edge as they come on strong from the jump, pushing hard edged street tales with more flow than the Mississippi and more rhymes than Dr. Seuss.
â€The new album reflects a state of mind, not a placeâ€¦we’re gonna make Chicago proud because this album represents unity,â€ Coldhard said. â€œIt’s a new and improved Crucial Conflictâ€¦ We weren’t on our time; we were on God’s time. Now it’s time to give the people what they were missing.” ” What they ARE missing!â€ Kilo adds.
Crucial Conflict’s fan base has been steadily growing while they anxiously awaited the new album release. They want to hear Crucial Conflict’s latest take on their famous â€œRodeo Style,â€ that fast-paced melodic flow and energetic deliverance that they owned at the height of their erlier success. At a time when other artists shunned references to sounding country, Crucial Conflict adopted those elements, â€œâ€¦we embraced it and put an urban edge into that country influence,â€ said Wildstyle.
“We keep it gutter, but we try to make it universal,â€ Wildstyle adds. Rodeo also adds a dimension of emotion and ferocity that fans of Crucial Conflict expect. â€œOverall we change emotions in our music,â€ Kilo reveals, â€œWe go up, down, sideways, upways. With our albums, one song goin’ be your favorite Monday, another song goin’ be your favorite Tuesday.”
Another innovation came with the release of the singles Hay and Rodeo in the ’90s, which opened the door for “Bounce,” a type of music that literally required audiences to get up and dance rather than nod their heads. Crucial Conflict pioneered an entire era of music that has influenced countless artists. Between then and now the group has collaborated with many platinum and gold artists such as Busta Rhymes, R.Kelly, Do or Die, Twista, Warren G, Dj Quik, Three 6 Mafia, Project Pat, Bushwick Bill, George Clinton and Da Brat. Their songs have appeared on many soundtracks, such as: Rhyme & Reason, Belly, Players Club, Thicker Than Water, Bullworth, and How To Be A Player. Crucial Conflict has been featured on the covers of hundreds of magazines and has had the privilege to perform at the Apollo and on Good Morning America.
With such songs as Wangin and Ride Out – Dip, on Planet Crucon, Crucial Conflict will have the clubs and fans feeling the flow and rhymes only they can deliver. Wildstyle states it best, â€œWe’re trying to give ya’ll good musicâ€¦we put our heart and soul up in it.” The Midwest music scene will be blazing like never before with the release of Chicago’s favorite sons third CD. They say the third time is the charm, well, Crucial Conflict doesn’t want to charm you … they want to disarm you and make you dance.