New York indie artist Ari Hest launched an ambitious new experimental music project titled “52,” a web-based subscription service designed to deliver a new song each week throughout 2008. In March, Hest will debut the new material in New York City before embarking on a West coast tour.
In the first month, Hest has registered over hundreds of subscribers – mostly by word-of-mouth – and released four new original songs: “One Two,” “I’ll Be There (To Make You Miserable),” “In A Rush,” and “Digging for Icicles.”
The self-funded project is a grass roots approach that takes Hest back to his pre-Columbia days.Â In a recent interview with Billboard Magazine, Ari explains, “At this point, I’m marketing to the fan base that I’ve already built up. I spent a lot of time touring and have a group of supporters because of that.”
The truly DIY effort reflects not just in the writing and recording, but also the design of the “52” business model and website. It’s a two man collaboration: Ari at the artistic reigns and his manager, Danny Hest, drives the design and creation of the “52” website, all self-taught.
For Ari, the project is already a success. He comments further, “At this point I feel really positive about the project. My costs are incredibly low. I’m one song in and I’m already in the black.” http://thinkpress.net/hires/Billboard-Ari-Hest.jpg
ABOUT “52”: The site offers three levels of subscriptions: Basic ($20), Preferred ($35) and Premium ($75). All subscription rates are for the calendar year of 2008 and include 52 high quality mp3s, downloadable weekly from arihest.com, access to lyrics, blogs, voting polls and other interactive forums.Â The Preferred and Premium levels have additional benefits. Further information is available at http://arihest.com
Ari Hest is on tour in the following cities:
March 7Â Â Â Â Â Â NEW YORK, NYÂ Â Â Â Â Â Baruch Performing Arts Center
March 18Â Â Â Â Â Â LOS ANGELES, CAÂ Â Â Â Â Â Tangier
March 19Â Â Â Â Â Â SAN DIEGO, CAÂ Â Â Â Â Â Lestats
March 20Â Â Â Â Â Â LAS VEGAS, NVÂ Â Â Â Â Â House of Blues – Crossroads
March 24Â Â Â Â Â Â SEATTLE, WAÂ Â Â Â Â Â Â Â Â The Triple Door
March 25Â Â Â Â Â Â PORTLAND, ORÂ Â Â Â Â Â Mississippi Studios
March 27Â Â Â Â Â Â SAN FRANCISCO, CAÂ Â Â Â Â Â CafÃ© Du Nord
March 29Â Â Â Â Â Â DENVER, COÂ Â Â Â Â Â Â Â Â Soiled Dove