With the release of Shannon Nollâ€™s third album, Turn It Up, the charismatic singer, who in a few short years has become one of Australiaâ€™s most successful, iconic and loved performers is set to turn it up in every wayâ€¦at every level.
â€œItâ€™s a great title for many reasons,â€ says Shannon. â€œBut for me it means Iâ€™m turning up the heat on my careerâ€. After two multi platinum selling albums, eleven consecutive top ten singles, 4 ARIA nominations, five ARIA #1 Chart Awards and three consecutive MTV VMAs for Best Male Artist, Shannonâ€™s career is already red hot. But Shannon Noll is not an artist ever content to rest on his laurels, and the twelve outstanding tracks on Turn It Up, nine of which Shannon co wrote, are proof that Shannon has taken his career to a whole new level.
â€œI really had the chance to be involved from the beginning with this album. Iâ€™ve learned a lot and grown a lot and I was able to put all that experience in,â€ says Shannon.
Prior to recording the album, Shannon spent an intense 8 week writing session in Australia, Los Angeles, Nashville and New York working with some of the industryâ€™s top songwriters. It was a prolific and productive time for Shannon and out of the 40 songs that emerged; twelve were selected for the album.
Recorded earlier this year in Los Angeles and produced by multi-platinum, Grammy nominated producer Luke Ebbin (renowned for his work with Bon Jovi), the two decided the best way to capture Shannonâ€™s phenomenal performing and singing talents was to take a fresh approach in the studio.
â€œWe wanted to make this album 100% live,â€ says Shannon. â€œWe didnâ€™t want any programming this time. I would be in the studio when all the instruments and additional vocals were done live, so it was a much more natural and organic experience in the studio.â€
The result is Shannonâ€™s most dynamic album ever. From the chart topping first hit, Loud, to anthemic rockers like Way Out to heartfelt emotion in Breakdown and In Pieces to unabashed sentiments in soul stirring ballads like Sorry Is Just Too Late and Is You, every song is a standout showcase for Shannonâ€™s unparalleled vocal abilities.
But itâ€™s not just his singing. Turn It Up, really shows Shannonâ€™s growth as a songwriter and true artist.
Shannon was particularly thrilled to work with one of rock musicâ€™s greatest talents, Richie Sambora. The two wrote the blistering power ballad, Sorry Is Just Too Late along with producer Luke Ebbin. Richie also played guitar on the track which is bound to become an instant rock classic. The rock legend has nothing but praise for Shannon. â€œThere are very few current artists that embody the great classic vocalists, but have a contemporary flair,â€ says Richie. â€œShannon is that artist.â€
â€œWorking with Richie was amazing, â€œsays Shannon. â€œHe had no preconceived ideas of where I came from. He just treated me and respected me as an equal.â€ On Everybody Needs A Little Help Shannonâ€™s ability to inject pure and honest emotion will again stir hearts and souls. â€œI wanted to keep the impact going after Lift,â€ says Shannon. â€œWith Everybody Needs A Little Help, I wanted to get that edge back in there, to say no matter what youâ€™re going through, itâ€™s OK. You donâ€™t have to do it alone.â€
Wonâ€™t Let You Go is also another song straight from the heart. â€œThat song is dedicated to my wife,â€ says Shannon. â€œI spend a long time away from my family, but I know she is always there for me, and if she ever wanted me to come home from anywhere I would come straight back.â€
Way Out is a track that has instant crowd pleasing appeal. â€œIn a way itâ€™s about the big questions we ask in life,â€ says Shannon. â€œI call it a life song, not a love song.â€
â€œLike my live show, I really feel this album has it all, from the rockers to the more intimate songsâ€¦the whole range is there,â€ says Shannon. â€œIâ€™m driven by my effect on people and whatever I put on the album has to be honest.â€
Since his indelible impact on the Australian public in 2004 with the release of his debut album, Shannon now finds himself in the best place heâ€™s ever been with new Australian and US management. â€œItâ€™s really taken a lot of pressure off me. I now find myself in a nurturing arena where I donâ€™t have to worry,â€ he says. â€œI can just concentrate on the singing.â€
While itâ€™s inevitable a talent like Shannon is bound to take the next step onto the world stage, he remains firmly committed to his Australian fans. â€œAustralia is the number one market for me,â€ says Shannon. â€œIâ€™m so lucky the public has given me success and a career and that will always be first and foremost to me.â€
Turn It Up is sure to crank up the volume on Shannonâ€™s career. Not only does it reflect Shannonâ€™s continuing evolution as an artist, a songwriter and a supreme vocalist, itâ€™s bound to take its place as one of the finest Australian albums in recent times.