After nearly a three year hiatus, the Los Angeles-based Hidden Beach Recordings has refreshed its popular and critically acclaimed Unwrappedâ„¢ collection. â€œItâ€™s been years since we offered an addition to the series and the feeling inside was we had to do something new with a unified theme. The idea came up that southern rap has exploded into pop culture, why not offer Unwrappedâ„¢ recordings of these monster hits. At the same time but on the opposite coast, the Atlanta-based ColliPark team had begun bringing jazz renditions of their catalog to life under the working name â€˜Crunk Jazz CafÃ©â€™. Hidden Beach A&R man Jerrold Thompson connected with ColliParkâ€™s Karl Marcellus Washington, Esq. who brought in the projectâ€™s Executive Producer Abdul Raâ€™oof and from this triumvirate Unwrappedâ„¢ 5.0 was bornâ€, disclosed Hidden Beach president Steve McKeever.
UNWRAPPEDâ„¢ VOL. 5.0: THE COLLIPARK CAFÃ‰ SESSIONS is the fifth in the series of hip-hop/jazz hybrid compilations and is due to be released on June 24, 2008. What sets this one apart from the rest is its unique Southern hip-hop theme. Once considered a sub-genre, southern rap music has not only solidified its place in the hip-hop world but has bullied its way into pop culture as well. Testaments to this success have not only been heard on the radio, but singles from Southern rappers have begun to dominate the ring tone and download single sales charts as well. â€œCrank That (Soulja Boy Tellem)â€ last year’s number one selling ringtone, receives the Unwrappedâ„¢ treatment in this 5.0 edition.
Working in concert with ColliPark Studios; best known for producing smash hits by Soulja Boy, Ludacris, Young Jeezy and many more, Hidden Beach scoured a litany of interpretive tracks then refined and seasoned them to produce one of the most exciting Unwrappedâ„¢ projects yet. â€œThe ColliPark CafÃ© Sessions provided a unique opportunity to revisit and mold a new body of work from Team ColliPark contribution to the Southern hip-hop movement. The result is an intoxicating blend of hip-hopâ€™s pitch and timbre fused with jazz improvisation,â€ declares Mr. ColliPark.
UNWRAPPED 5.0 will continue in the line of sterling quality established by the brand. It is an exciting and inventive contemporary jazz collection of southern hip-hopâ€™s club-ready singles that have been etch into pop culture. The stirring eleven track collection features the Unwrappedâ„¢ regulars such as Hidden Beachâ€™s own Mike Phillips, and Peter Black along with Karen Briggs and Jeff Lorber as well as some new voices like Fred Wesley, Abdul Raâ€™oof, Jimmy Brown, Kofi Burbridge and Wirlie â€œWyl-eâ€ Morris among others. From Lil Jon & the EastSide Boyz monster hit â€œGet Lowâ€ to the chart topping Hurricane Chris smash â€œA Bay Bay,â€ UNWRAPPED 5.0 have it all.
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