A World Leader in the Music Industry Offers World Class Guitar Performances to Global Audience on October 6, 2008

Gibson Guitar, the world’s premier musical instrument manufacturer and leader in music technology, has partnered with HDtracks to offer free, downloadable, high-definition music – a first of its kind collaboration for an instrument manufacturer. The exclusive offering to fans of Gibson Guitar, titled Gibson Presents: Hot Tones in High-Definition, is a diverse collection of music performed by the world’s best guitarists and will be available as a FREE download at Gibson.com for a limited time. Gibson Presents: Hot Tones in High-Definition features exclusive tracks from legendary performers Johnny A, Michael Burks, Billy Burnette, Chris Cain, Nick Colionne, Tinsley Ellis, Eric Johnson, Peter Karp, Big Bill Morganfield, Kenny Neal, Arlen Roth with Sonny Landreth, Neal Schon and Johnny Winter plus a never-before-heard instrumental track featuring father and son team Abraham Laboriel Sr. and Jr performing with Slash. Guests at Gibson.com can read about the brilliant musical performances and download the entire album in HIGH DEFINITION for free on Monday, October 6, 2008 and for 60 days thereafter through HDtracks.com. On December 6, 2008, the first of a kind album will no longer be available with no plans to redistribute it in any format.

The high-definition format of Gibson Presents: Hot Tones in High-Definition guarantees a listening experience never available before for consumers. The resolution of the audio does matter! They will also have the option of choosing the format in which to download it. Fans who download the album are automatically entered to win an exclusive Gibson Robot Les Paul guitar and other prizes from Creative Labs.

Gibson Presents: Hot Tones in High-Definition is a non-DRM, high-definition download available in AIFF, FLAC, and 320kpbs MP3 formats.  The download is available for 60 days in the U.S. and worldwide. Consumers will have the chance to hear some of the world’s greatest masters of guitar tone on a single disc. The project represents an enormous amount of passion for and dedication to creating the best possible high-definition experience for the Gibson consumer with no financial return to the company.  It is a pioneering union of musical excellence and technical achievement for the 21st century.

The free distribution of a high-definition guitar album is possible now because of the massive access of today’s Internet users to high-speed DSL and cable services. Gibson Guitar Chairman and CEO, Henry Juszkiewicz and David Chesky, co-founder of audiophile label Chesky Records are two technologists who, over a recent lunch in New York, combined their ideas and efforts to create the inaugural offering from Gibson.com and HDtracks.com.

“Gibson is committed to providing its customers with the most innovative and exciting musical experiences in the world,”  said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. “Gibson Presents: Hot Tones in High Definition will afford our customers the opportunity to download something  in the highest of quality and is the first offering of its kind from any music company. This will be one of many such opportunities as we continue to partner with HDtracks on this pioneering effort.”

“I’ve never been a fan of MP3s and I wanted to have a website that delivered the same quality music as you’d get in a record store. When Henry and I met we discussed nine million things. He thinks outside the box, and we decided that giving the public an opportunity to download something truly different and in such high quality was not only an offer of convenience but the genesis of Gibson Guitar’s next step into technology,” said David Chesky, co-founder of HDtracks, the partner on this project with Gibson.

All the files from Gibson Guitar and HDtracks will be offered in a choice of formats – AIFF, FLAC or 320kbs MP3 – depending on the consumer’s needs. Both AIFF (Audio Interchange File Format) and FLAC (Free Lossless Audio Codec) are uncompressed formats in which the audio data is not altered or compromised to reduce its file size during transfers. The audible difference of Gibson Presents: Hot Tones in High-Definition is amazingly clear and crisp. It presents more precise definition and depth and creates an experience consistent with original recordings for the listener. The exclusive offering is very different from a typical online offering.  It is better than CD quality audio with complete liner notes and a description of what the players did and how to accomplish the Hot Tones. The multiple formats allow music that is playable on any device without any DRM (digital rights management) limitations. Gibson Presents: Hot Tones in High-Definition is meant to be cranked up loud and for people who want to really LISTEN to the music.

“As an artist I am thrilled by the whole format since it’s such high quality. To me this is all ear candy, no fluff, and it’s the real deal,” said Billy Burnette.

Gibson Presents: Hot Tones in High-Definition is a genius example of great performances and the future of music distribution. It is meant to inspire and entertain, and if Gibson has its way, is only the first of many such offerings that will be available exclusively through Gibson.com and HDtracks.com.

About HDtracks

HDtracks features DRM free downloads in CD-quality  AIFF  and FLAC   — as well as 320 kbps MP3  . The universal compatibility means your songs can be played on computers, home music servers, iPods and MP3 players, etc. Choose from thousands of titles across a multitude of musical genres and enjoy in-depth information about the artists and albums. When you purchase a complete album from HDtracks you will receive a pdf file  containing the cover art and liner notes. Our Download Manager works on both PCs and Macs.  It launches automatically so you can start downloading your music without a cumbersome installation process. For more information go to www.hdtracks.com

About Gibson:

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson’s HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Baldwin, Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com or www.gibson.com/press

Author: James McQuiston

Ph.D. in Political Science, Kent State University.

I have been the editor at NeuFutur / neufutur.com since I was 15. Looking for new staff members all the time; email me if you are interested. Thanks!

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