Eric B. Paid in Full Twice: Features Brooklyn Rapper Avion in Debut Album

The multi-platinum producer and entrepreneur, Eric B. is breaking record deals for traditional as well as non-traditional music distribution. Music and Internet companies have proposals on the table to for Eric B. Feat. Avion album. The streets are talking about the new Eric B. project dropping sometime late spring 2009. Eric B. discovered the rapper, Avion, who delivers a unique sound and lyrics.

Born and educated in Brooklyn, NY, Avion has lived in Miami for ten years and both have an influence on his savvy style. Avion’s combination of east coast and southern appeal is the right mix for what music listeners want today. The single “Hit the Floor” with Rough Ryder RIAA Platinum rapper Jadakiss is on the hook. The Single already has rave reviews from several well-known industry music critics.

Eric B
Eric B

The interview took place in Eric B.’s head quarters, which is in one of his spacious mega mansions. Eric humbly says, “My goal is to build a 21st Century Motown. Motown an assembly line for hit music. Motown was a true music factory.” Eric B. continues, saying, “Product with the Motown name is still viable ten, fifteen, years after its initial release. Most of the hits made a decade ago are still playing on the radio airwaves today. This year the company will build the 21st Century Motown, which has both a music and film ventures under development. Eric B. Music Group is aggressively building the next generation of producers…”

Eric B. Special Projects is working with strong, young, talented producers that are consistently delivering the goods. During the interview Eric B. recently produced a duet for teen phoneme, Corey Golden and other well-known Radio Disney talent. The song sounds like a piece from the Broadway play Grease.

“Eric B. feels that it is important that we build a foundation on good product. The music, and lyrics, come from sought after talent working under the Eric B. brand and quality control. Most of our producers may not have gotten the shot with another label. We looked to develop raw talent…Eric B. hand picked talent that we feel have potential to be the next breaking artist. Music reviews are coming back strong,” states Richard V. Mahee, Executive at Eric B. Special Projects.

In the mid 80’s managed by Russell Simmons, Eric B. was paid in full with a $1 million advance from a record company (the first ever in hip hop game). Eric B. also was advanced another $1 million from a publishing deal on week later. $2 million in advance for a project is not even obtained by many signed artists in 2008. The reason why is because “Eric B. brings the highest quality of product in everything that he does. The Eric B. featuring Avion project will also bring tremendous opportunities for our partners and sponsors to leverage their brands,” says Richard V. Mahee.

Eric B. is also known for chart breaking music, selling out concert halls to Madison Square Garden. “It will be interesting to see the span of generations that will come out to the show. The show will pack many coliseums to the max,” says Richard V. Mahee.

In the mid 1980’s, Eric B’s influence was the inspiration for trends such as the valor Fila tennis suits, which then cost $1,700 each at the time, heavy solid gold rope chains. Eric B. is now setting more luxurious trends amongst his peers and today’s youth markets. When it comes to lifestyle, Eric B. raises the bar and always has. “People remember Eric B. as the first one in the industry to drive a Rolls Royce (his first car), but many people do not know that Eric B. is also behind music trends like party remix “Pump up the Volume”, which was produced by UK based M.A.R.S.,” notes Mahee.

His new project features the first artist to be released under Eric B. Music Group, “Avion”. Eric did this album with “A” (Avion) because he enjoys working with great musicians. Avion is an exception. Eric B will release an exclusive interview, which will be released through Billboard Publicity Wire next week. The article will focus on how Eric B. is on top of the game and being paid in Full Twice.

Eric B. started his music career at a New York Radio Station WBLS doing street jams. “It is important to the industry that we have people who understand music making artist and repertoire (A/R) decisions,” adds Eric B., who is the ultimate decision maker for the brand.

Coming from a background in radio, Eric B. hopes to continue to win over the ears and hearts of radio mix show DJ’s nationwide. Clubs and stations are starting to play the Eric B. feat. Avion record “Hit the Floor”. The complete album, which has 19 songs, including “Hit the Floor”, is under tight wraps until its release. The project is still untitled but has been played for a handful executives and insiders at and the other music publishing companies. The response is “this project will be a classic… Every song on the album is a hit record,” says Mahee. The team of executives and consultants are handing this project with special care. Eric dictates his ideas and concepts to Richard V. Mahee, who is known for his business development and marketing savvy have identified business targets of who we want to work with and are only knocking on those doors.

The video for “Hit the Floor” will hit the market in mid March. Eric B. Special Projects management team is also in negotiations with Boulevard Industries for a feature film, which is in pre-production. The cast will feature Eric B., Mahee and other members of Eric B. Special Projects executive management team such as: Supreme, Eddie Fuqon Brown, Freedom, John Cato, talent Avion and hot rising star model TL Blake. TL Blake now 20-years-old is one of the hottest new talents to break into young Hollywood scene may be featured in the video. TL Blake was recently the only teen model named to Stars Confidential Most Popular Teen List and Cultural Mall 100 Most Beautiful Worldwide List. TL Blake is now breaking out in to music videos and feature films. Casting for the project begins January 15, 2009.

Eric B. Special Projects is booking a series of shows (events) in major markets with a well-known international nightclub chain. “The vibe is luxurious private, mature and intimate… It’s about spending time with fans, friends and family to come out and enjoy themselves,” Says Mahee. Tickets for our club dates are rumored that VIP tickets start as high as $250 per person. No comment on the price for general entry as of yet. The events will launch off during the 51st Grammy Award Weekend.

Eric B and Avion will also do a series of Concerts dates which are already being scheduled for summer 2009. Eric B. and his legal team, headed by Washington D.C. based lawyer Floyd Blair, will make a decision on what deal Eric B. Music Group will sign before the album is dropped summer 2009. The Eric B. Feat. Avion single “Hit the Dance Floor” is released the January 7, 2009.

Eric B.: Previous Hits include:
“Paid in Full”, Chart positions: #58 US, #8 Top R&B/Hip Hop, Last RIAA certification: RIAA certification: Platinum Singles, “Eric B. Is President”, “I Know You Got Soul”, “I Ain’t No Joke”, “Move the Crowd”, “Let the Rhythm Hit ‘Em”, Chart positions: #32 US, #10 Top R&B/ Hip Hop, RIAA certification: Gold, Singles: “Let the Rhythm Hit ‘Em”, “In the Ghetto” “Mahogany”, “Don’t Sweat the Technique”, Chart positions: #22 US, #9 Top R&B/ Hip Hop.

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