In anticipation of their forthcoming debut EP, Brooklyn’s Big Urban brings us “Snap To The Future,” a song with a straightforward sound but an intriguingly deep message. Scott Thoroughâ€™s electro-infused beat provides Kray with the perfect platform to pontificate on NYC’s velvet rope culture. The song is told from the point of view of a guy who grew up on the outside looking in at the rich girls behind the velvet ropes and their supposed lives of glitz and glamour. Kray is at once fascinated and disgusted, explaining, “…rich girls have an air about them; they’re spoiled and ignorant sometimes, but their stubbornness just makes them sexier to me. I’m screwed.”
Big Urban is the collaboration of emcee Krayola Spectrum on the mic and producer Scott Thorough on everything else. Both native to Brooklyn, Kray and Scott are members of the Nuclear Family, a Brooklyn hip-hop collective also including Baje One, DJ Snafu, Tone Tank, Probe Cellsplitter and N.E.M.C. Kray and Tone Tank make up the group Iller Than Theirs, who released their self-titled debut album on Embedded Records in 2007 and a follow-up, Wash, Rinse EP, in 2008. Scott is also a member of The Boys & Girls Club and also does production for Baje and Snafu’s group Junk Science. Big Urban describes their music as “a failed attempt to make popular commercial rap music that failed horribly but came out sounding weird and interesting anyway.” Their debut EP It’s Not So Much The Heat, It’s The Humidity will be released via Embedded Records this spring.
Please contact Michelle if interested in talking with Big Urban.
“Snap To The Future”