L.A. BASED ROCK POWERHOUSE PEOPLE SETS OUT TO ROCK THE U.S. WITH THE CLICHÃ‰, WHICH WAS PRODUCED BY THE LEGENDARY DAVE JERDEN (JANEâ€™S ADDICTION, ALICE IN CHAINS) AND FEATURES THE FINAL RECORDED PERFORMANCES BY BASSIST GIDGET GEIN
The brash and edgy sarcasm of Jimmy Young, frontman, guitarist and songwriter of rock powerhouse People, inspired him to dub the L.A. based bandâ€™s debut The ClichÃ©â€”but in reality, between their blistering live performances, hard hitting, deep and melodic songwriting, futuristic space punk rock vibe and inspiring star-studded rock collaborations make them pretty damn original.
While the albumâ€™s first single and video for â€œThe Kidsâ€ hit nationwide and build mightily on Peopleâ€™s intense West Coast cult following, old and young modern rock fans looking for the real deal will love the fact that Young got veteran punk/metal producer Dave Jerden (Janeâ€™s Addiction, Alice in Chains, Maryâ€™s Danish) to produce and Jerdenâ€™s right hand sound guy, Bryan Carlstrom (Billy Idol, The Offspring) to engineer.
Before they even get acquainted with Youngâ€™s sharp, clichÃ© free songwriting, these discriminating fans will no doubt claim the ten song set as a piece of rock history because itâ€™s the last recording to feature former longtime Marilyn Manson bassist Gidget Gein, who died of a heroin overdose in October 2008, five days after he played with People at The Roxy and just before the band was set to do a Northeastern tour with Semi Precious Weapons.
While the current lineup of the bandâ€”including co-founder and Chicago bred drummer Matty O. (aka â€œOâ€), keyboardist Grant Rhodes and new bassist Matt Powersâ€”is excited about celebrating the legacy of Gein and the inspiration his musical and visual art brought to Peopleâ€™s first full-length recording, theyâ€™re definitely focused on the incredibly bright future. The major buzz theyâ€™ve generated from the two years the group has headlined in L.A. (at The Troubadour, El Rey and Sunset Strip landmarks like Viper Room, House of Blues) is about to reach the Midwest as People performs in New York at Sullivan Hall in June and at the indie rock festival D-Fest in Tulsa (known by many as â€œthe next South By Southwest).
The video for â€œThe Kidsâ€â€”a track lamenting the lack of social consciousness and political motivation of those who grew up in the grunge eraâ€”will soon air on outlets like MTV2, Fuse and Much Music, and People has over 30,000 online fans between the bandâ€™s myspace page and that of Powers, a solo artist in his own right who released his debut album Neverending Aftermath in 2007. Another cut getting major traction is the blistering â€œSong For The People,â€ which addresses the hypocrisy of bands who act too good for their fans and reminds them that at the end of the day, weâ€™re all the same, and no matter what we go through, weâ€™re still alive and kicking. â€œCheap Moneyâ€ is Youngâ€™s ode to the way materialistic people in L.A. think they can use money as a way to manipulate people.
Dave Jerden says, â€œI’ve made my share of records, but every once in a while a project comes along that is just plain fun to do. Working with People was not only fun but a creative experience for myself.â€