It’s time… to put your quarters up and check out the hottest video on the planet: Bobby Evans’ smash hit Delicious Vinyl single “Freak-A-Zoid Robotz,” directed by Marcus Herring. Enter an arcade game world where a Tron state of mind and fly moves preside, where metallic Sorayama-inspired robots do choreographed dances and fight 8-bit battles to the death.
Director Marcus Herring: “The visual look of the video was inspired by the beauty of low resolution pixel art in classic arcade games. I was intrigued by the idea that a face can still look beautiful even when it is scaled down to a resolution of 12 pixels tall.” As Delicious Vinyl Curator Rick Ross, who produced the video, says: “We really aimed to break that proverbial fourth wall in the gaming universe – the fine line between man, woman and machine.”
The video’s concept was based on an original arcade game specially designed for the 12-inch artwork for Bobby Evan’s “Freak-A Zoid Robotz.” Herring expanded upon that arcade game concept, fleshing it out with a video full of players/gamers including L.A. Rap duo The Keyishe, Team G, performance artist Yasmine Kittles, dancer/choreographer Amanda Furches, dancer Erin Beneze, Anthony Julio (creator of the golden robot mask seen in the video) and the world famous KXLU DJ, Bianca Bracho.
“Freak-A-Zoid Robotz” is the lead track and theme song from Delicious Vinyl’s critically lauded RMXXOLOGY album. The song itself is inspired by a truly obscure cut from deep in the Delicious Vinyl catalog: an electro-bass number called “The Fine Line Between Hyper And Stupid” that appeared on the b-side of Tone-Loc’s 1990 single “I Got It Going On.” With “Freak-A-Zoid Robots”, Bobby Evans (half of L.A. hip-hop duo Brother Reade) has taken it back to the real pioneers of Miami Bass, with whip-it-good drums, ass-clapping bass, and synapse-snapping synthesizers… all perfect for robot booty shaking.
To increase the freak factor a full-on 3-D version of the video is set to drop in the coming weeks. If you have 3-D glasses (maybe dust off the pair you got at Disneyland from Michael Jackson’s EO attraction?) you’ll be able to put them to freaky use. We’ll be in touch again soon about that the 3-D version of the video. In the meantime, enjoy this great music video. It’s time!