Battery/Jive recording artist D.C. Don Juan has wasted no time getting his career in full swing. Shortly after signing his major label deal, the D.C.-raised rapper who has previously honed his skills under the driving motivation of NBA stars DerMarr Johnson, Allen Iverson, and Carmelo Anthony, released the video for his exciting new single, “Lookie Looky,” receiving both commercial and critical acclaim. Proud of the video’s early success, D.C. Don Juan and Battery Records are proud to announce the release of the single to radio as well as the release of the mp3 and video to all digital retailers, including industry leader iTunes.
Built around a descending, staccato synthesizer line, the infectious “Lookie Looky” quickly kicks into high gear as strings, bending synthesizers, and bouncy, bass-heavy drums back up the rapper’s infectious, sing-along chorus and winding verses. Not to be outshined by the song’s catchy beat, the video pits D.C. Don Juan as the clear star of the show, as the up-beat, club-ready song receives the perfect visual treatment – D.C. Don Juan intermingles with attractive women, rolling cars, and fun, visually tantalizing special effects. Scanning from scene to scene, the video’s innovative, sidewalk-chalk-inspired look offers a popping, light-hearted cartoon emphasis to illustrate the song’s phrases and imagery, including, of course, the song’s ever-contagious catch phrase, “Lookie Looky.” As D.C. Don Juan’s star continues to rise, we’re pretty sure having people look at him will be the least of his concerns.
D.C. Don Juan, born Maurice Campbell Jr., overcame many challenges early in life that forced him to look past the negative and focus on fresh, upbeat, and club-ready music and lyrics. After moving from the Bronx, NY to Washington, D.C., D.C. Don Juan’s passion for music brought him to Atlanta where he flourished. With the help of Dermarr Johnson, long time friend and member of the Denver Nuggets, D.C. Don Juan began his professional career. Recording an astonishing 4,000 songs up to this point in his career, the artist is currently signed to Battery Records, an imprint under Sony Music Entertainment’s RCA/JIVE Label Group, and promoting his new single and video, “Lookie Looky”. The song has made huge waves in D.C. Don Juan’s hometown of Washington, D.C. and is increasing in popularity across the nation.
“Lookie Looky” video with lyrics: