Jern Eye – “Get Down” Prod. By Keelay & Zaire

ern Eye’s new video for “Get Down” is anything but a “vision all helter skelter.” Jam-packed with beautiful girls, special effects, and an energetic front man, the video for “Get Down,” the official first single from Jern’s sophomore album, Vision, is something provides the perfect visuals for the upbeat party-vibe. “Since the song is very high energy, we decided to make it visually dynamic in the post editing,” says Jern. “A lot of cool affects were used on the set as well, like having projection transposed during some of the performance shots.” As the infectious drumbeat takes hold, explosive special effects and colors pop at all the right moments, the result being a visually stunning viewing experience. Director Jon Santos took a very simple shoot, added the many facets of Jern Eye’s personality, and created a unique and exciting experience perfect as the backdrop of a funky dance club. Although not apparent on first watch, Jern Eye’s album cover for Vision is inserted into the video numerous times as well as a visual reminder of the song’s name, “Get Down.” The video also highlights the instruments that make the song so powerful with shots of the synthesizer playing its catchy lick and drummer pushing the beat. Jern Eye’s sophomore album, Vision, is now available via MYX Music Label.

Watch the video here: http://www.youtube.com/watch?v=jyV7jbiTl4s

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=332417227&s=143441

The Background:

Los Angeles native Jern Eye began crafting his skills early on at freestyle battles in famous L.A. clubs. Jern formed the staple west coast group, Lunar Heights, with friend and fellow emcee Spear Of The Nation shortly after high school, and the group eventually migrated north to Oakland to join the Bay Area’s flourishing independent hip-hop scene. Once in the Bay, the group was joined by Khai Sharrieff as they began making a name for themselves opening for a number of well known groups, including Crown City Rockers, The Pharcyde, The Procussions, and more. The group subsequently released their solo effort, Crescent Moon, to high acclaim. Jern followed three years later with his solo debut, Authentic Vintage, in 2006, and toured with Hieroglyphics and Living Legends as a result of the album’s success. Jern Eye’s sophomore album, Vision, features production from !llmind, Jake One, Keelay & Zaire, DJ Vinroc, Def Supreme, Phil Jahns, and Artek, and collaborations with artists Cali Agents, Mistah F.A.B., Zion I, Guilty Simpson, Nightclubber Lang, and more looks to make the case for Jern’s upward movement as a legitimate hip-hop talent on a national level. Vision is available now via MYX Music Label.

About MYX Music:

MYX Music Label was founded in 2007 by industry veteran Karim Panni of the Boom Bap Project (Rhymesayers Entertainment). MYX Music Label is under the umbrella of MYX TV, which is the only music and lifestyle channel dedicated to the Asian American community. Distributed nationally, MYX TV showcases the hottest major label and independent content as well as dynamic original programming that fuses fashion, comedy, and culture. MYX Music Label integrates the newest technology while developing innovative digital distribution and promotion strategies to service their artists. The MYX Music Label was created for the sole purpose of using the MYX TV visual network platform to promote the finest independent hip-hop and urban music. MYX Music Label’s ambitious release schedule for 2009 includes groundbreaking works from production duo Keelay & Zaire, D.Black, Jern Eye, and Kam Moye aka Supastition. Also, adding to their versatility as a label, MYX Music Label DVD releases include The Nutshack, Built From Skratch, Str8 Laced and Slanted Comedy, which features today’s top Asian American comedians For more information on MYX Music Label, please visit http://www.myxmusiclabel.com

Streams:

“Get Down” Prod. By Keelay & Zaire:

A Day In The Life Of Jern Eye, Part 1:

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