At five-foot-eleven and looking every bit like the Swede she is, Salme Dahlstromâ€™s music isnâ€™t the only thing thatâ€™s noticeable about her. The scales are tipping as Dahlstromâ€™s recent single â€œCâ€™mon Yâ€™Allâ€ has been practically inescapable after becoming the sound behind the latest Suave shampoo campaign. Airing during network broadcasts of everything from sporting events to awards shows, the tune has also been picked up to rep Juicy couture. This in addition to spending six weeks on the Billboard dance charts and being featured on â€œThe Hills.â€ The attention for â€œCâ€™mon Yâ€™Allâ€ hammers home Dahlstromâ€™s newfound demand as a songwriter and producer who ad execs connect with. The tune is the perfect sing-along shower song, so itâ€™s no wonder its pimping shampoo.
To date, every song from Dahlstromâ€™s debut album, The Acid Cowgirl Audio Trade, has been synced to picture, resulting in a profile in The Wall Street Journal (http://blogs.wsj.com/speakeasy/2009/07/27/salme-dahlstrom-music-licensing-queen) about the accomplishment. At one time or another Dahlstromâ€˜s songs have been used by brands such as Vodafone, Nike, MTV, Chips Ahoy, Miller Lite, Subaru, Quiznos, Bank of America and TV and films such as â€œOne Tree Hill,â€ â€œVeronica Mars,â€ â€œLaguna Beach,â€ â€œThe Real Housewives of Orange County,â€ and â€œIce Age 3.â€
Like many pop songs that are used to hype products, â€œCâ€™mon Yâ€™allâ€ started small. Dahlstrom writes, performs and produces her own music in her small NYC studio and while composing her album, Dahlstrom was blissfully unaware of the commercial potential of the music or even of the existence of the licensing game. â€œThe â€˜ooh la laâ€™ hook (on â€˜Câ€™mon Yâ€™Allâ€™) is something I came up with to get my infant daughter to smile,â€ Dahlstrom explains. â€œI did not set out to write a song that could be commercially viable. If I knew how to do that I would bottle it. My goal is to write great songs.â€
While her music is becoming more well-known (â€œCâ€™mon Yâ€™Allâ€ has already moved thousands of downloads on iTunes since the Suave and Juicy campaigns began), it hasnâ€™t spoiled Dahlstromâ€™s reasons for doing what she does. â€œI take music very seriously,â€ she says, â€œbut I try not to take myself too seriously. I am here to have a good time. My album is meant to be an hourâ€™s escape from the day-to-day. Itâ€™s got great sing-a-long choruses and fun, tongue in cheek lyrics with attitude thatâ€™ll put a smile on your face.â€
â€œCâ€™MON Yâ€™ALLâ€ â€“ THE REMIXES
RELEASE DATE: OUT NOW