American Licorice Announces Sour Punch “Punch Up the Video” Contest

American Licorice Company today announced the launch of the Sour Punch “Punch Up the Video Contest” where contestants are asked to create a parody of their favorite TV Show or Movie by recreating a scene and incorporating Sour Punch into the dialogue or action. Developed by Big Rig Interactive, a division of DMI Music & Media Solutions, the video contest adds another layer to the interactive elements on the Sour Punch website where registered visitors can play games, watch videos and download wallpapers in order to earn points and prizes.

“We’ve always felt that the funny and quirky videos our customers have made are the best representation of the Sour Punch brand,” explained Mariam Worsham, Brand Portfolio Manager for American Licorice Company. “Rather than make our own commercial, we thought it would be a lot more fun to let Sour Punch fans make the videos and welcome the public to help select the winners each week. We’re looking forward to seeing what the community comes up with.”

“Given our long-standing relationship, DMI and Big Rig Interactive are honored to once again collaborate with American Licorice to invite talented consumers to express their creativity,” added DMI’s Tracey Matchett, Vice President Strategy and New Business. “The video contest gives people a chance to have fun, authentically expressing their passion around the Sour Punch brand, and win great prizes.”

Limiting their video submissions to three minutes in length, contestants can incorporate Sour Punch into the scene however they choose, whether it’s into the dialogue or used on set as props. One winner will be selected each week based on a combination of creativity and public votes/views. At the end of the contest submission period on July 25th, one of the weekly winners will be selected as the Grand Prize winner. Each weekly winner will take home a $100 Visa gift card. The Grand Prize Winner will take home a Flip HD Ultra Video Camcorder and a $1500 Visa gift card. There is no limit to the number of videos an entrant can submit. For complete contest rules visit www.sourpunch.com

ABOUT AMERICAN LICORICE CO.

American Licorice Company, headquartered in Bend, OR maintains candy manufacturing facilities in Union City, CA and La Porte, IN where it has been producing Red Vines, Sour Punch®, Extinguisher®, Super Ropes® and Snaps® candy for more than 96 years. Visit www.americanlicorice.com to see the company’s product offerings or for additional information.

ABOUT BIG RIG INTERACTIVE

Big Rig Interactive’s services empower brands to connect through today’s hottest, most engaging mediums, including the web, mobile, Enhanced-CDs, games, and more. The team delivers stunning interactive design and sophisticated back-end database capabilities. Big Rig’s solutions also return the invaluable metrics that let you analyze and evaluate the effectiveness of your media.

ABOUT DMI MUSIC & MEDIA SOLUTIONS

Formed in 1997, DMI Music & Media Solutions is located in Pasadena, CA and is the premier music-branding agency whose clients include General Mills, Nestle, Delta Air Lines, Kohl’s, Build-A-Bear Workshop, AARP, amongst other Fortune 1000 brands. As pioneers and innovators of music branding, DMI crafts campaigns played across multiple platforms that forge strong emotional connections between brands, consumers, and music. DMI’s tightly integrated divisions deliver clients the only complete “360-degree” set of music branding capabilities including: music branding strategies (DMI Music Branding Group); in-venue audio and video programming (DMI Music & Media Networks); full-service recording and audio post facilities (Firehouse Recording Studios); a 25,000-song library of production music for television, film, and commercials (5 Alarm Music); an award-winning interactive design studio (Big Rig Interactive); and promotional music CDs (Disc Marketing). www.dmimusic.com

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