British Music Embassy Adds Estelle & Male Bonding To SXSW Lineup

Monday Evening
Strummerville / Jail Guitar Doors Presents:
The British Music Embassy @ Latitude 30, 512 San Jacinto
8pm – 2am

Billy Bragg
Chris Shiflett
Get Cape Wear Cape Fly
Beans On Toast
Smokey Angle Shades
Nat Jenkins
Supernovas
The Good The Bad

Tuesday Evening
UKTI @ SXSWi:
The British Music Embassy @ Latitude 30, 512 San Jacinto
8pm – 1am

Fenech Soler
One Night Only
Unicorn Kid
Stricken City
Viva City
[RSVP]

Wednesday Lunchtime
Belfast Rocks:
The British Music Embassy @ Latitude 30, 512 San Jacinto
12 midday – 3pm

Fighting With Wire
And So I Watch You >From Afar
General Fiasco
Strait Laces
[RSVP]

Wednesday Afternoon
Huw Stephen’s (BBC Radio 1) Presents British Music In Association with AIM, PPL, PRS for Music and UKTI @ SXSW Launch Party (Invitation Only):
The British Music Embassy @ Latitude 30, 512 San Jacinto
5pm – 7pm

Band Of Skulls
Everything Everything
Smoke Fairies
[BY INVITATION ONLY]

Wednesday Evening SXSW Official Showcase
Transgressive/Rockfeedback Presents In Association With PRS for Music:
The British Music Embassy @ Latitude 30, 512 San Jacinto
9pm – 2am

Chew Lips
Male Bonding
Johnny Flynn
The Invisible
Banjo Or Freakout

Thursday Lunchtime
Yorkshire SXSW Party:
The British Music Embassy @ Latitude 30, 512 San Jacinto
11:30 am – 2:45pm

One Night Only
Slow Club
Grammatics
The Crookes
Middleman
[RSVP]

Thursday Afternoon
Music From Wales:
The British Music Embassy @ Latitude 30, 512 San Jacinto
3pm – 6pm

Polly Mackey & The Pleasure Principle
Cate Le Bon
Straight Lines
Sweet Baboo
[RSVP]

Thursday Evening SxSW Official Showcase
Ras Kawme (BBC Radio 1 Xtra) Presents In Association With UK Trade & Investment:
The British Music Embassy @ Latitude 30, 512 San Jacinto
8pm – 2am

Ras Kwame
Estelle
VV Brown
Master Shortie
Maverick Sabre
Bubbz

Friday Afternoon
Showcasing Scotland (Day):
The British Music Embassy @ Latitude 30, 512 San Jacinto
2pm – 5pm

Broken Records
Twin Atlantic
Young Fathers
Fangs
The Law
[RSVP]

Friday Evening SxSW Official Showcase
NME Presents In Association With PPL:
The British Music Embassy @ Latitude 30, 512 San Jacinto
8pm – 2am

The Drums
Everything Everything
Smith Westerns
Chapman Family
Grave Babies
Active Child

Saturday Lunchtime
PRS For Music Foundation / British Music Abroad Brunch:
The British Music Embassy @ Latitude 30, 512 San Jacinto
12 midday – 2pm

The Crookes
Broadcast 2000
Allo Darlin’
[RSVP]

Saturday Afternoon
Liverpool Sound City, The Best Of The Northwest:
The British Music Embassy @ Latitude 30, 512 San Jacinto
3pm – 6pm

Wave Machines
Everything Everything
John Smith
The Suzukis
The Lovely Eggs
Ten Bears
[RSVP]

Saturday Evening SxSW Official Showcase
Moshi Moshi Presents In Association With AIM:
The British Music Embassy @ Latitude 30, 512 San Jacinto
8pm – 2am

Still Flyin’
Slow Club
The Wave Pictures
Best Fwends
Cate Le Bon
Uninhabitable Mansions

In the 1960s, bands like The Beatles and The Rolling Stones put British popular music firmly on the international map. They were joined in later decades by artists as diverse as Led Zeppelin, David Bowie, The Sex Pistols and Oasis, making British music a distinctive international brand. British Music is thriving, both at home and overseas, because it continually renews itself, fusing cultural commentary, fashion and politics in a heady mix. Our music scene is diverse and eclectic, reflecting the UK audience’s appetite for musical innovation of all kinds.

The originality and quality of our music makes it a major influence on world tastes and trends and the British industry has a strong track record in developing and promoting the international careers of our composers and performers, particularly within the independent sector. The British media are strongly supportive of the music industry and provide a range of rich environments for performers and audiences. Our music media formats, in TV and Publishing especially, are exported all over the world. Leading creative talents in all fields of the music business are drawn to the UK, attracted by its vibrant creative reputation, cultural diversity and sophisticated audiences. The British Music Partnership brings together government departments and music industry organisations involved in supporting the British music industry in the UK and overseas.

The partnership collaborates on major music promotion projects combining their funds, expertise and resources to maximise the opportunities and support available to the British music industry. The partnership has a flexible membership with organisations only participating in projects that match their objectives. We work together to promote British Music and our Industry internationally. This is achieved through a range of activities such as the International Trade Mission programme, various regional business support schemes and enhanced presences at major trade events overseas such as Midem, Womex and of course SxSW.

For SXSW this year, the British Music Partnership will consist of core organisations UK Trade & Investment (UKTI), Association of Independent Music (AIM), PPL and PRS for Music. Alongside us, there will be representation from a number of the UK’s regions and nations including Scottish Arts Council, Belfast City Council, Bristol Music Foundation, Creative Business Wales, Generator, Liverpool Sound City, North West Development Agency, One North East, Welsh Music Foundation and Yorkshire Forward.

As well as the main activities during SXSW Music, we will also be looking to develop stronger ties and opportunities for the British music industry with digital and interactive companies participating at SXSW Interactive, this will be highlighted during an invitation only event “Content, New Technologies and the Consumer Experience” taking place on Tuesday 16th March at SXSW Interactive and climaxing with a live music event at the British Music Embassy that evening.

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