FEAR FACTORY Kick Off American Tour Supporting Mechanize

FEAR FACTORY started their first American dates in support of their acclaimed new album Mechanize last night at the Marquee Theatre in Tempe, Arizona. The tour, also featuring Winds Of Plague, Dirge Within, and Periphery, will make seventeen stops including their performance at Revolver Magazine’s Golden Gods Awards ceremony in Los Angeles on April 8. In celebration of the tour’s launch, Sirius/XM Radio kicked off a promotion that will award one lucky fan in each market a pair of tickets to the show and enter the winner into a lottery. Two winners will be selected at random from all entrees on April 12 to win one of the limited edition European Mechanize “tool boxes” (strictly limited to 1500 and includes a FEAR FACTORY pencil, hammer, two screwdrivers, tongs, yardstick, measuring tape, patch, a small poster, sticker, a certificate and the new album in digipak format).

Decibel Magazine, who featured FEAR FACTORY on the cover of their March issue, are hosting a special “Making of Fear Campaign” documentary that premieres today at the magazine’s YouTube channel (http://www.decibelmagazine.com/Content.aspx?ncid=362771). Compiled by Christopher O’Coin, the behind the scenes footage offers candid, on-location interviews with members of the band, directors Ian McFarland and Mike Pecci, and still photographer Heather McGrath among others. Director Ian McFarland comments, ”making the video for FEAR FACTORY’s ‘Fear Campaign’ was definitely a very large undertaking. But when we sit back and watch the final piece, it’s a lot of fun to see the hard work of two separate crews working on opposite sides of the country pull it off together.”

“Fear Campaign” was filmed on location in Los Angeles with post-production completed in Boston. For the video team it was a smooth process that required hours of intense commitment. Mike Pecci notes, “shooting in Los Angeles was surprisingly easy largely due to our co-producer Ryan Kohler from Revv Pictures. Everything seemed to move like clockwork with him. This was our first time shooting with professionally trained animals and honestly, those dogs (Bullet and Brownie) were better trained than most actors! They were absolutely amazing to work with.”

In addition to live filming, “Fear Campaign” features a photographic montage all courtesy of Boston-based photographer Heather McGrath. Pecci recalls, “when Burton first approached us with the idea to a montage video we really wanted to come up with a new look that separated it from the political ones of the 90’s. We love those old videos, but felt that a video that represented the return of FEAR FACTORY needed to be something new, fresh, and in your face.” Continues McFarland, “we eventually came up with the idea of shooting part of Burton’s performance as photographs and animating them in a “flip book” technique that would help with the transition into the montages throughout the video. This idea, however, required us to take over 28,000 photos over a very short amount of time. We were literally shooting right up to the last minute.”

Tickets for all FEAR FACTORY shows are on sale now through all major ticket agencies and individual venue ticket box offices. FEAR FACTORY recently announced two special VIP ticket packages now on sale exclusively via http://www.artistarena.com. Each package contains a ticket to the show granting early admission, plus a t-shirt and other special items. VIP packages are available for each of the shows on the tour. Dates are:

3/24/2010 The Black Sheep – Colorado Springs, CO
3/26/2010 House of Blues – Dallas, TX
3/27/2010 White Rabbit – San Antonio, TX
3/28/2010 The Channel @ Wired Live – Houston, TX
3/30/2010 Culture Room – Ft. Lauderdale, FL
3/31/2010 House of Blues – Lake Buena Vista, FL
4/01/2010 The Masquerade – Atlanta, GA
4/02/2010 Valarium – Knoxville, TN
4/03/2010 The Village – Little Rock, AR
4/05/2010 Aggie Theatre – Ft. Collins, CO
4/06/2010 Mesa Theatre – Grand Junction, CO
4/08/2010 Club Nokia (Revolver Golden God Awards), Los Angeles, CA
4/09/2010 Regency Center – San Francisco, CA
4/10/2010 House of Blues – Las Vegas, NV
4/11/2010 House of Blues – San Diego, CA

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