Continuing on their dramatic trajectory up, HE IS WE keeps creating new content with their fans in mind. The previously released acoustic video versions of “Happily Ever After” and “Blame It On the Rain” already garnered close to 350,000 plays on their YouTube channel. This week, the band launches the acoustic video for “And Run” and already, the video has generated close to 5,000 plays. The video was directed by Jostin Darlington and filmed at Tacoma School Of The Arts in Tacoma, WA. Meanwhile at Radio, “Happily Ever After” is getting massive spins on Hot AC stations such as WBMX (Boston), WKSE (Chicago), KDMX (Dallas) and KSCF (San Diego) and getting increases in spins on KALC (Denver) and KMXB (Las Vegas) . This is just a testament to the band’s immediately infectious, breezy indiepop.
The band is gearing up for their tour with The Downtown Fiction later this month in support of their critically lauded Universal Motown debut, My Forever, which is available digitally and physically on tour at the merch table. Pre-sale tickets are available here: tinyurl.com/heiswe-tix. The album was physically released to retail on April 12, 2011 and includes the lyrics for all songs and the acoustic version of “And Run”.
Since its digital release in November 2010, My Forever has been racking in accolades from the press and fans. The band’s catchy brand of alt-pop is irresistible, and left Alternative Press to comment My Forever is “big enough for live sing-alongs and sweet enough for to soundtrack next year’s prom,” while AbsolutePunk affirmed “For just a debut record, My Forever has set He Is We up for greatness.”
My Forever was produced by Casey Bates (Chiodos, Portugal. The Man, Foxy Shazaam) and Aaron Sprinkle (The Almost, Eisley, Pedro The Lion, Mae), with additional recording done in New York City with Dan Romer (Ingrid Michaelson). He Is We have recorded acoustic versions of My Forever and the acoustic videos for “Blame It On the Rain” and “Happily Ever After” are also available for viewing at the band’s Vevo page: http://www.vevo.com/artist/he-is-we.
HE IS WE ON TOUR
w/ The Downtown Fiction
04/27 – Albany, NY @ Valentines
04/28 – Manchester, NH @ Rocko’s
05/3 – Arkon, OH @ Musica
05/4 – Lansing, MI @ The Loft (at Harem Lounge)
05/6 – Tinley Park, IL @ Mojoe’s Coffee House
05/7 – Covington, KY @ Mad Hatter