From Part-time Bedroom DJ/producer Hopefuls To Full-time Award-winning International DJ/producers In 10 Months!

Tech House breakthrough outfit Pleasurekraft (Kaveh Soroush and Kalle Rönngårdh) continue their success story after winning big at this year’s Beatport awards held at Gansevoort Miami Beach on March 27th. The duo won awards in two categories, Top Track of the Year (purely based on sales) and Top Tech House Track, for their unexpected underground monster “Tarantula” – a track that has propelled them from being part-time bedroom DJ/producer hopefuls to full-time award-winning international DJ/producers in a very short space of time.

Since the awards ceremony, the duo have had a little bit of time to reflect on their recent achievement and have said…
“We never ever imagined that this spider would turn our lives around so dramatically and allow us to pursue our dream of being full time producers/djs. It’s every aspiring artists dream – and to be able to live it is a rarity that we now have to relish since we all know these things can go as fast as they came. So, for us it’s about keeping it in perspective and not letting these amazing awards and the last 10 months (as it hasn’t even been a year since “Tarantula” was released!) go to our heads. We have to keep doing what we have been doing that got us here – except we have to be even better now since everyone is paying attention.”

This week sees Pleasurekraft’s next big release “Carny” on Munich’s legendary Great Stuff Recordings which has already garnered support from the likes of BBC Radio 1’s Pete Tong, Annie Mac and Rob Da Bank.

As the lads live in different parts of the world (Kaveh in America and Kalle in Sweden) the Pleasurekraft partnership has relied on sending track parts back and forth over the internet to make their tunes. However, due to the run-a-way success of “Tarantula” gig offers and remix requests have been flooding in which has allowed Kaveh and Kalle to quit their day jobs and spend more and more time together to craft their unique standout sound. They say…

“People that have been following our sound for the last year may have noticed several parts in our tracks are influenced either subtly or overtly by circus music or music with a circus-type feel. As we have always said – we try to make tech house that has a hook and can stick in your head. After listening to 3 hours of techno/house in a club we want to have the track that you come out and can hum. So much tech house is circular and just relies on groove and we have always tried to take that to the next level. Time will tell if we succeed!”.

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Author: James McQuiston

Ph.D. in Political Science, Kent State University. I have been the editor at NeuFutur / since I was 15. Looking for new staff members all the time; email me if you are interested. Thanks!

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