Coming off of last months debut of his new album, The Proven Theory, Bronx, New York emcee YONAS is releasing his latest video, this one for the album’s new single “Shy Kidz.” It’s a dizzying, conceptual video that offers visuals as striking as the song is catchy. Which is to say, very. The song, built around a four-to-the-floor, distorted beat, courtesy of producer Sean Divine, and a chorus that features YONAS’ voice heavily effected as he sings, “My mind is a runway lately and you are my runaway,” pits YONAS on a quest as he searches, perhaps endlessly, for what it is in the world that will fulfill him. Drawn out in metaphor through the video, which is directed by Nat Prinzi and produced by Better Days Productions, YONAS finds himself surrounded by masked women, continually eluded by what he desires most, the lady in red.
Watch the video for “Shy Kidz” here:
The son of a Ugandan mother and Ethiopian father, YONAS was in tune with music at a very young age. He learned how to play violin at 5 and attended a program at Julliard while in middle school. Taking a full-time approach to music after receiving his GED, Yonas’s very first project, The New Golden Era, released in 2008, earned him a Billboard Songwriting Award for Best Hip Hop/Rap Song. His next release, the I Am Us EP, received over 50,000 downloads. Backed by his material, the MC began sharing stages with acts such as Pharoahe Monch, Curren$y, and Big K.R.I.T. to name a few. Now, for 2011 and beyond, YONAS’ goal with his live shows and official debut, The Proven Theory; is simple, to be a “universal artist.”
“Shy Kidz” Video: