After announcing the launch party lineup earlier this week, the British Music Embassy
is excited to announce its full SXSW ’12
lineup, with events commencing on Monday, March 12th and lasting until Saturday, March 17th. The UK is the only nation represented at SXSW by its own dedicated venue, Latitude 30
, located at 512 San Jacinto Blvd
in downtown Austin. Sixty plus bands perform across the week from all four corners of the country, with regionally focused events during the day and British brands hosting the evening SXSW showcases. This unique project returns for a fifth year to again set the stage for some of the UK’s best new bands to play the world, from the heart of Texas.
See below for the full lineup including performances from Foxy Shazam, Jonquil, Chad Valley, Slow Club, Twin Atlantic, Clock Opera, and many more. Stay tuned for detailed times of each event!