Posted on: December 8, 2017 Posted by: James McQuiston Comments: 0

For quite a long time, putting together an effective backlink strategy has been high on the priority list of online marketers because Google has factored it into its search algorithm for deciding search page rankings. As a result, backlinks have become important in improving the generation of traffic to websites, as well as enhancing their reputation. Even though backlink strategies remain as important as ever, the methods of acquiring the backlinks have changed significantly.

Guest Blogging for Sites with Established Authority

Even though it is likely to take the maximum effort, guest blogging on sites with industry authority can pay out the biggest dividends. You not only get the chance of impressing a larger audience with your domain knowledge, but can also build relationships with peers, broaden the reach of your brand, include backlinks that drive traffic to your own site, and get to build site authority. Perhaps the biggest advantage of this strategy is that you get the chance of forging relationships with big influencers that opens up further opportunities for not only guest blogging but also for speaking engagements and co-branded projects.

Request Bloggers to Review Your Products

Outreach strategies of this kind are most effective if you are in the market with a product that you want to push. However, before requesting bloggers for reviews you must ensure that the product is fully ready else you might land up with a patchy review. To get the ball rolling, you need to first identify bloggers who are likely to be interested in products like yours and then request them to consider reviewing your product. If you are new to this you can get in touch with agencies like SandCrestSEO.com.

Remember, you should not appear as too pushy. Take care to explain how you discovered them and properly introduce yourself and the product. Offer to send the product without any obligations for a fair and objective review. Busy bloggers may request additional information before agreeing, but if you are patient, this is a good way of building long-term relationships that can generate valuable backlinks and product mentions that will drive traffic to your site and give you more credibility.

Offer Content Marketers Your Content

Fresh, original, and relevant content is always scarce and blogger and content marketers are always on the lookout for resources they can use to create content for their target audience. You can offer your content for them to use as and when they like. Another good way to identify bloggers with whom you can share your post content is by searching for link roundups on Google and contacting them to offer your content. You can also look out for bloggers active in the social media and engage them to push your content.

Conclusion

Like any other marketing activity, campaigning for backlinks will be successful only when you plan it well and implement your strategy efficiently. Plan out a detailed action strategy that you can implement in a disciplined manner and you will soon be able to attract the visitors to your site.

Author Bio: Janet Miles writes extensively on SEO trends and developments. She recommends small businesses to take the help of professional SEO agencies like SandCrestSEO.com to boost their page rankings.

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