Instagram is fast becoming the most popular social media networking platform that allows to its followers to share eye-catching snapshots and videos with other individuals active on this site. Today, it has more than 800 active users, and experts predict this number to continue to increase shortly. Entrepreneurs and marketers from diverse backgrounds are exploiting the potential of this social media networking platform to promote their brand products or services to this online audience. After, all Instagrammers have a reputation for being ardent shoppers. As a proprietor of an online business, if you are not following this bandwagon, you will be certainly losing out in the marketplace.
5 Reasons to have a viable presence on Instagram
Experts in this field point out the following five compelling reasons why it is necessary for you to use Instagram as an effective tool to market the brand products or services your organization sell:
- Instagram centers around storytelling
People of all ages love to listen to interesting stories. They fondly remember growing up listening to popular fairy tales their elders would tell them before going to bed. Even day, the interesting news of popular celebrities never fails to fascinate them and grab their attention. When it comes to promoting your organization’s brand products among your target audience making efficient use of Instagram is an ideal way to build an emotional connection with them. Sharing the images of brand products or services your organization is selling in the marketplace with such people can help you to boost your bottom-line revenues. In fact, marketing experts explain taking such a customer-centric approach is likely to lead to more sales for your establishment in this environment.
- Visual content should be an integral part of your organization’s marketing strategy
Visually appealing photos and videos of the brand products or services your organization is selling have the potential to grab the attention of your target audience using this platform. In fact, internet marketing experts point out visual posts are likely to increase customer engagement by more than 650% in comparison to only text-centric posts. This is an important fact no entrepreneur who wants to makes his/her mark in the marketplace can afford to ignore. Instagram is the ideal platform for you to engage your target audience with the brand products or services you are offering to sell them. The chances are they are likely to revisit your business account on this social networking platform for more and post their real Instagram likes.
- Instagram marketing helps you to expand your customer base
You need to remember that Instagram currently has over 800 million active users and this figure show indication of slowing down in the coming years. For any ambitious entrepreneur, this is a huge market to tap when it comes to promoting their organizations’ brand products or services. When it comes to posting an eye-catching photo, videos and content your target audience love to read, it is crucial for you to make effective use of relevant hashtags. You should also go out of your way to come up with interest target advertisement to reach out to more people on this social media networking platform.
- An ideal platform to engage with members of your target audience
Being an entrepreneur, it is vital for you to know that Instagram has one of the highest customer engagement rates in comparison to similar social media networking platforms. An effective way to interact with members of your target audience is by following the individuals who post comments on photos of products or services you are selling them. You need to go out of your way to start conversing with them and encourage other people in your target audience to join in. This can act as a catalyst in increasing the number of real Instagram likes your business organization gets on this social media networking platform.
- A valuable source of feedbacks
Like all entrepreneurs who use social media networking platforms to market their brand products or services to their target audience, you need to keep track of online conversations. It is vital for you to know what they think about the products or services you are selling the public through their comments. Some of these individuals even go to the extend to post photographs and videos of the products they buy from your organization while posting such comments. You can never afford to ignore this feedback if you want your brand products or services to stand out in the marketplace.
Regardless of what type of industry your online business belongs to, it is essential for your establishment to have a viable presence on Instagram. The above five reasons should be enough to convince you that this is the prudent course of action for you to take if you want your organization to gain the competitive edge in the marketplace. Large corporate organizations are doing so to increase the visibility of their brand products or services among their target audience.
Author Bio: Glen Baker is an online marketing manager with an esteemed company in the USA, and he creates strategies for small to medium scale companies to increase real Instagram likes for their business.