There’s no doubt about it; your band and your music are extremely important to you. Your band may well feel like an extension of yourself. Put simply, if your band is doing well then you’re doing well. Having your music enjoyed and greatly received by an audience is a second to none feeling and you want to do it over and over again to larger crowds each time. So, naturally, you want to increase the popularity of your band and get your music heard by as many listeners as you possibly can. In order to be successful, your band needs to be good, really good in fact. Your band needs to be great if you’re to soar to fame and riches. Your band needs exposure just as much as it should be churning out consistently engaging content.
Design A Website
Go about marketing your band as you would with any other brand. Start a website and be clever about keeping it relevant and engaging. You will need to create a website that is in-keeping with the genre of your band, so if you’re part of a heavy metal or rock band, then the backdrop and the color scheme of your website would suit being dark. Take some time to design and make a logo by coming up with ideas within your band. Your logo will be your band’s recognizable icon, so you’ll want it to be strong and bold. You can begin crafting your website through sites like Wix, Weebly and SiteBuilder. You don’t have to necessarily pay a great amount of money to start a website, many sites help you for free.
Keep Your Website Updated
Create a website and keep it fresh with new posts and content. You can begin by posting one video a week and then increasing the amount as your band grows. If your band is active online, then you’ll be in the best position for increasing its popularity. You need an ever-increasing flow of traffic to land across your website and social media pages if you’re going to rise through the ranks as a new and popular band.
Start A Blog
Keep your fans updated with your lives and begin blogging. You can use your blog to announce the dates of upcoming gigs and live performances for example. With this said, however, you need to release information as important as this across all your social media pages as well. Blogging needn’t be complicated nor demanding, you can even document the everyday activities your band members get up to. A simple blog can help build a relationship with fans and internet users. Bear in mind, that in order to make the most out of our blog page, you should be posting regular content.
Socialize
Word of mouth is a powerful tool, so use what comes naturally. Get out and speak to people in your town and mix with friends of friends. It often can be about who you know, so try and know as many people as you can. Mix in circles of people who have similar interests in music and performance as you as you never know, you might just stumble upon someone who recognizes your talent. Tell those you meet about your band and suggest they give your sound a go. You can create cards with links to your social media pages on them.
Branch Out
Soundcloud might sound dated to you, however it still remains to be a popular platform for artists beginning their career. Don’t bypass a platform that could be useful for increasing the popularity of your band. If you’ve got a SoundCloud account, then explore other areas and post your music over Bandcamp, Napster or Deezer. It’s crucial that you begin branching your band further out if you’re going to increase your popularity. The wider your circle of influence, the more fans you’ll earn.
Make The Most Out Of YouTube
Musicians can thrive on YouTube. It’s accessible, it’s simple to use, and it works. If you’re only going to work on one of your social media platforms, (and here’s hoping you wouldn’t limit yourself like that) then make it YouTube. YouTube is a giant mogul effectively, and can have a significant say on whether you make it as a popular band or not in this day and age. Its power stretches far and wide so make sure you’re using it to upload and share your music content. Don’t forget to record an visually appealing accompanying video to your material also. If you’re in need of inspiration, then find out which bands utilized YouTube to boost their popularity.
Guest Appearances
It might seem shameless, but you should ask to appear on the tracks of an already established band that’s similar to yours. Ask in musical circles are see whether this might be made a reality. Ask bands that are local to you, and offer to your services to either sing, play guitar or drums. You never know, the more commercially band might end up calling upon you in the future should they required cover or a fill-in before a gig or a live show. This may be a long shot, but you’ll never know unless you try.
Hold Gigs
This might seem like an obvious one, but be careful not to neglect this simple way of getting heard and being recognized. The more often you play, the more people will hear your band play. Live gigs entertain both the audience and those playing, and more often than not, it’s good fun. Performing live gigs encourages you as a band to want to improve and go from strength to strength. Mistakes and blunders cannot be covered up when you’re live on stage, so you’re handed an extra incentive to want to practice more often and gel more effectively as a band. Don’t be afraid to hold gigs where your music might not, at first, be expected. Apply to play in pubs and clubs all over your neighborhood, and you’ll get different responses from all.