When it comes to your business’s marketing plan, you focus on the details. Each web page, business card, email, and social media post is crafted to your exact specifications. This ensures that your business brand is appealing and consistent. However, to add another layer to your marketing plan, you might want to think a bit bigger.
You’ll soon learn that custom printed banners are a bold and effective way to advertise your business and any special promotions. These eye-catching products are the perfect addition to your storefront, internal display, craft-fair booth, or market stand. As a large-scale marketing opportunity, banners should also include some essential components. This guide will give you some basic elements of a highly effective marketing banner.
Marketing copy
Custom banners are all about the messaging. Do you have a big sale happening? Are you reminding customers of your business’s core values? If you have a specific slogan, a banner can be a great place to display it. You may also have a catchy phrase associated with a current promotion. Just remember that this copy should be short and snappy. Be mindful of the size of the banner text, as larger fonts will be perceived as more important.
As with any type of ad copy, including digital ads, a strong call to action is a must. With a simple phrase that give customers direction, you can help the banner be more effective.
Color
Large banners are very visual, and this starts with color. The colors you select will evoke certain emotions in your viewer, so keep in mind what you are trying to promote or sell. If you own a natural cosmetics company, you might select green, yellow, and orange hues to create an air of freshness and cleanliness. A wedding dress shop may use pastels to help customers feel more feminine and romantic.
Of course, businesses with established branding colors can benefit from sticking with those. These colors will encourage brand recognition when customers pass the banner.
Images
While the text on the banner delivers a specific message, images will ensure that the customers read the message. As you design the banner, you have the choice of including photos, graphics, and symbols. Photographs can be highly effective in evoking emotion and catching the eye of any passer-by. Just be sure to hire a professional photographer or buy a high-quality stock image, because this ensures that the resolution is high enough for the banner’s size. Graphics can include your logo or another clever design. In today’s digital age, it can also be useful to put social media graphics next to your business’s social media handles. Small, recognizable symbols can also help draw attention to your email or web address.
When using images, just be sure to avoid crowding the banner. Space will allow the images to deliver more powerful messages.
Material
Once you know the images, colors, and text that you want on the banner, it’s important to choose the right material. This will ensure that your banner can stand up to the elements and resist fade. Many businesses will choose vinyl, because it is durable, waterproof, and won’t lose its shape easily. These banners are also available with custom finishes such as steel grommets and reinforced tape edges. By keeping all of these elements in mind, you can order a banner that works for your needs.
By implementing custom banners into your marketing plan, you can create bold, eye-catching products that draw in customers. Whether you recently switched locations or want to promote an exciting sale, a banner can be take your business to the next level.