As we all are aware of the popularity of social media websites, Instagram is one such online platform where you can connect with different people online and can engage a large number of audience. Instagram works on the basis of a unique algorithm understanding of which can elevate the engagement of more followers and develop your Insta page.
If you have a great engaging capacity, then it is highly likely that Instagram would assist you in showing your content to more people. Your posts could also be visible on Instagram explore page. Let us look at the top 10 strategies that you may follow to enhance audience engagement which is mentioned below:
1. Content quality should be your top priority
Unless you have high-quality content, all your efforts are wasted. It is because you get very less time to impress people, merely a few seconds because you can attract your customers in that period of time before they scroll further. Hence, posting quality content on your Instagram account is very essential. Now it is important to understand what does a high-quality content consists of: it should contain high-resolution photographs or images, funny or motivational quotes (post anything which is not boring), and supplement your content with amazing videos etc.
2. Do not underestimate the power of hashtags
Hashtags are very important as it serves multiple purposes such as it assist people in finding out your page, you can join novel communities and it allows Instagram to be aware of the niche in which you are posting your content and many more things.
Adding hashtags will make your post more engaging but it is essential to write more appropriate hashtags which convey some story and you should avoid using random hashtags. Instagram has put a limit for 30 hash tags so utilize all of it. Greater is the number of hash tags used, it is highly likely that you will able to attract more audience and followers.
3. Optimizing the posting time is crucial
You should keep a record of the timings when a maximum number of your followers is active. This time would be the most optimizing time for posting content as you will get higher engagement.
You can also utilize certain apps that are helpful in getting the best time for posting content such as the Preview app. You can gain an insight about the best time for posting content, interacting with your followers and the best day in the overall week for posting and having an interaction with your followers.
4. Engage in Call-to-action
Instagram is a famous application commonly used for sharing photos. You should supplement your photos with a call-to-action which will allow users to know more appropriately what you exactly desire them to do. For instance, you may ask your followers by adding a CTA in the caption of your photos like double tap on it tag any of your friend and comment below.
5. Make your captions eye-catchy
Write captions below your post intelligently and make sure the content of your captions are smartly written and unique. You can make your captions more engaging by adding a question in your caption, mentioning a tip for your followers, adding an advantage for your followers or giving them a treat and finally humour is the best tool for attracting customers.
6. Organize contests on Instagram
Reinforcement principle always works. So, attract more followers on your page by giving them free giveaway rewards. It will also increase the exposure of many different Instagram users and engage better people. But make sure that you keep your objective clear and instructions for participating in the contest should be clear for the participants. You can also buy cheap followers to set the event right.
7. Create effective Instagram stories
Instagram stories are available right on the top front of any one’s account which appears for 24 hours and then automatically disappears. Instagram stories help you in gaining more audience as you can upload pictures and other videos with no filtration. Since the stories appear on top of the news feed, you can easily click on circles and get to see stories of different accounts you have followed. So, rather than filling your news feed unnecessarily, you can also share some content through posts also.
8. Supplement your profile using a link
You can always add a link for your website on your Instagram profile. It also helps in driving the traffic as Instagram does not allow using those links which can be clickable if you write it in your captions. But if you provide links in your profile, then you can modify them at any time.
9. Utilize more videos sharing feature
Videos content is better able to engage the audience in comparison to images and another content type. You can post videos on Instagram ranging from 15 seconds to 60 seconds duration. These are almost identical to the live stories feature of Instagram but the only difference is that unlike stories, they remain forever on your Insta page.
10. Choose filter appropriately
Filters create a lot of impression on the viewers so use filters for your photos and images or videos wisely so that people perceive your product in a more positive way especially if you are promoting your product on Instagram.
Therefore, these are the above mentioned 10 tips that you must go through and follow consistently for gaining more engagement from the audience on Instagram.