For your website to operate effectively, there are definitely some elements that you should consider including on your site. Whether it is just an informational website for your business or a full eCommerce site selling thousands of products, you should think about including these 7 elements to help take it to the next level.
Security
Potentially one of the most important elements of any website is the security elements. If people buy on your website, then you could be handling sensitive information like credit card details, email addresses, and people’s date of birth. Should your site get hacked and this information is stolen, you could be looking at fines and it will have a huge impact on your brand reputation.
Pop-Ups
You need to be careful with using pop-ups on your website, but when they are used well, they can be very effective. One of the most popular uses is exit-intent pop-ups. These will catch people as they move their mouse to a new tab or the close button on the browser and display a relevant message to keep them on the site.
Call to Action
Driving people to a website is all well and good, but if you are not giving them a reason to continue their journey with you once they get there it is effectively useless. Having a clear call to action that tells the customer what they should do like ‘buy now’ or ‘sign up here’ will help you to generate more leads and sales and will help you to build an effective inbound pipeline.
Contact Page
If you want to appear as a reputable company, then you need to have a place on your website where people can get in touch. It may also be a legal requirement for you to show your business address and phone number. A contact page is a perfect page for this, and you can include a simple contact form rather than an email to reduce the spam and sales emails you will likely receive.
SEO
SEO is crucial to your site and is an absolute must-have element. If you are looking for a professional SEO and web agency, ALT Agency have been creating websites for years and have great SEO knowledge. If you do not have the knowledge yourself then finding a company like this can really help to get your site boosted in the rankings and generating more targeted traffic.
Mobile Version
Google has now said that they will add more weight to mobile-friendly websites as a ranking factor. With more people using their smartphones and tablets to surf the web this isn’t surprising. You must ensure that your website is suitable for all types of mobile device because if it isn’t you will suffer in the rankings and people will be less inclined to purchase from you if the purchase journey is difficult to navigate.
Blog
Utilising a blog on your website is probably one of the most powerful ways to generate organic inbound website traffic. You can target long-tail keywords that bring people into your posts and capture them at the end with a clear call to action. Fresh content uploaded regularly will also send mobile-friendly signals to Google and will keep your customers up to date with valuable information.