Joshua Block, known on TikTok as “World of T-Shirts,” has become an unforgettable figure on the platform, blending his love for New York City with spontaneous humor and a truly unfiltered style. Block’s unpredictable, sometimes chaotic adventures through New York have gained him a massive following, and his catchphrases and unique antics have spurred countless memes. Among these, the phrase “put the fries in the bag” has become a defining meme associated with him, capturing a moment that fans and casual viewers alike find both hilarious and strangely relatable. Here’s a closer look at Joshua’s journey, his impact on TikTok culture, and how “put the fries in the bag” became an internet catchphrase.
The Rise of Joshua Block and World of T-Shirts
Joshua Block began on TikTok by sharing straightforward, often humorous videos of his outings in New York City. Originally inspired by a short-lived attempt to sell custom t-shirts, the name “World of T-Shirts” stuck and eventually took on new meaning as his brand evolved beyond just apparel. Over time, his TikTok account shifted focus toward documenting his spontaneous escapades around the city, from iconic landmarks to unassuming street corners, each clip capturing his enthusiasm for New York’s dynamic atmosphere.
While other TikTok creators tend to edit or stage their videos, Block’s content is raw and unfiltered. His live streams, often called “Blockumentaries” by fans, offer a glimpse into his real-time reactions and thoughts as he navigates everything from public transit to late-night bar hopping. These “Blockumentaries” gained a reputation for unpredictability, as viewers never know what might happen next, adding to the intrigue and entertainment of his content.
“Put the Fries in the Bag”: The Origin of a Meme
One of Joshua’s most iconic phrases, “put the fries in the bag,” emerged from a specific livestream where he was ordering food from a New York City McDonald’s. In the clip, Block, frustrated and flustered, repeatedly says, “Put the fries in the bag!” to an employee. The phrase, delivered with a mix of genuine impatience and comedic timing, quickly became a meme across TikTok and beyond. Fans found the exclamation hilarious, and the line soon took on a life of its own, representing the type of chaotic energy that has come to define Block’s videos.
“Put the fries in the bag” has become shorthand among his followers for moments of everyday frustration or impatience, especially in public or customer service scenarios. Memes, reaction videos, and remixes followed, and soon the phrase was widely recognized beyond his core audience. For many, it’s a relatable expression that captures how people feel in minor moments of exasperation, making it one of his most iconic contributions to meme culture.
Block’s Relationship with Fans and the Spread of “Fries in the Bag”
Joshua’s fanbase has grown rapidly due to his authentic interactions. Fans eagerly follow his antics and tune in to his livestreams, where he often responds directly to comments and chats with people who recognize him. This connection is part of what makes phrases like “put the fries in the bag” so resonant—it’s not just a catchphrase, but a moment that fans witnessed together, live, adding a sense of camaraderie among his followers. The phrase has become something of an inside joke within his community, capturing the candid, often absurd experiences that come with following Block’s adventures.
The phrase has since spread across TikTok, inspiring reenactments and remixes. Other TikTok creators have mimicked the phrase, adding their own twists to Joshua’s exclamation and adding to the meme’s versatility. This humor reflects Block’s signature blend of genuine expression and unintentional comedy, showing that sometimes the smallest moments can have the biggest impact.
The Lasting Influence of Joshua Block
Joshua’s rise to fame illustrates how unfiltered, real-time content can resonate deeply with audiences. In an era where many influencers meticulously curate their image, Joshua’s authenticity offers a refreshing change. His viral phrases, including “put the fries in the bag,” are emblematic of his unrefined, impulsive approach that feels almost anti-influencer in a world of perfectly planned posts. Fans love that Block’s personality is fully on display, without filters, scripts, or edits.
For many, following World of T-Shirts has become a daily ritual, akin to watching a friend’s life unfold with all its unscripted moments and eccentricities. His content has fostered a sense of community, with fans embracing the catchphrases, memes, and raw energy he brings to TikTok. And “put the fries in the bag” stands out as a cultural marker of this unique journey—one where ordinary, unscripted interactions are transformed into unforgettable online moments.
