London-based singer/songwriter Sienna Spiro is making a monumental impact across music and media, marked by a stunning live performance, a major holiday campaign, and soaring streaming numbers.
“Die On This Hill” Drives Momentum
Sienna recently shared a spellbinding live performance of her heart-shattering single, “Die On This Hill.” The black-and-white video was recorded at Brooklyn’s historic Warsaw club during her run opening for Sam Smith’s “To Be Free: New York City” residency, showcasing her incredible vocal range against a backdrop of piano accompaniment and enthusiastic crowd support.
The track itself has proven to be a breakthrough hit, racking up over 1 million streams within 24 hours and surpassing 16 million streams to date. The song’s success is backed by a top-tier team of collaborators, including co-producers Omer Fedi and Michael Pollack, as well as a rich string arrangement from three-time GRAMMY®-winner Rob Moose.
Sienna describes the track, saying, “This song is about stubborn love — the kind that makes you stay when you know you should leave.” Its composition, which transitions from a hushed simplicity into an epic heartbreak tale, highlights her ability to balance unbridled emotion with exquisite vocal command. She memorably brought this powerful performance to The TODAY Show earlier this month.
Gap Campaign and Rising Influence
Sienna’s reach extends beyond the charts into high-profile brand collaborations. Gap has launched its “Give Your Gift” holiday campaign, anchored by the 20-year-old artist’s soulful reinterpretation of Miley Cyrus’s 2009 hit, “The Climb.”
The campaign aims to promote connection and hope, with the accompanying film featuring Sienna joined by a multigenerational choir ranging from ages 8 to 72, turning the nostalgic song into a potent message of strength.
Sold-Out Shows and Critical Acclaim
Sienna’s rising profile is further solidified by significant industry recognition and a demanding performance schedule:
- Industry Accolades: She has been named to the Vevo DSCVR “Artists to Watch” list for 2026 and Apple Music’s Up Next UK artists for November.
- Live Success: Her mesmerizing live performances have led to a sold-out fall headline tour of the UK/Europe, and her debut U.S. shows in New York and Los Angeles sold out immediately. In addition to opening for Sam Smith, she joined Teddy Swims on a celebrated U.S. run this past summer.
- Streaming Milestones: Her soul-baring ballad “MAYBE.” has surpassed 105 million streams alone, contributing to her catalog approaching 200 million global streams.
- TV Appearances: Following her late night TV debut on The Late Show with Stephen Colbert, she is set to appear on Later… With Jools Holland on November 9.
Debut EP: SINK NOW, SWIM LATER
All eyes are now looking toward the early 2025 release of Sienna’s debut EP, SINK NOW, SWIM LATER. The eight-song project will feature “MAYBE.” alongside standouts such as “ORIGAMI” and “BACK TO BLONDE.”
Early co-signs from superstars like SZA, Mark Ronson, and FINNEAS followed her 2024 single “NEED ME.” Producers on the EP include J Moon, Sol Was, Max Wolfgang, and Fred Ball.
A self-described DIY-minded artist, Sienna began penning songs at age 10, drawing on early influences like Frank Ocean, Etta James, Frank Sinatra, and Amy Winehouse. She continues to evolve her contemporary sound by integrating jazz elements, all while building a sonic world that explores themes of love, femininity, and adulthood.
