For Immediate Release
The Boston Pops To Play with The Levon Helm Band and Brandi Carlile at 2011 Life is good Festival on Sept. 24-25
Barefoot Truth Selected to Open the Festival
September 12, 2011 — Boston, MA – Life is good® is excited to announce that musicians from the Boston Pops have signed on to play at the 2011 Life is good Festival. World-class musicians from the Pops’ string and brass sections led by guest conductor Daniel Bernard Roumain (DBR) will join Brandi Carlile and The Levon Helm Band for portions of their individual sets on Sunday, September 25, 2011.
Set to take place September 24-25 at Prowse Farm in Canton, MA, a suburb of Boston, the two-day music and fundraising festival is hosted by Life is good®, a Boston-based company that spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges.
“My brother and I grew up in the Boston area and the Boston Pops have always been a source of pride for the city,” said Bert Jacobs, chief executive optimist for Life is good. “They are a world-renown talent but also an integral part of the Boston community. We are thrilled to have them on stage for the 2011 Life is good Festival and look forward to making them part of the Life is good community.
The multi-faceted fundraiser combines world-class headliners and nationally known musical talent on three stages, including several of today’s most popular children’s performers. This one-of-a-kind festival aims to raise $1 million to benefit the Life is good Playmakers, the action arm of The Life is good Kids Foundation.
“The Boston Pops is pleased to be a part of the Life is good festival, and Daniel Bernard Roumain is an ideal partner in this endeavor. His ability to blend contemporary popular music with classical and illuminate the connections between the two is particularly suited to the Boston Pops tradition of presenting artists from across the musical spectrum,” said Keith Lockhart, conductor of the Boston Pops. “Working collaboratively with the festival’s amazing artists to create great new music and support Life is good’s work to help kids is an exciting endeavor.”
Also added to the line-up is Mystic, Conn-based independent band Barefoot Truth. The band was selected from hundreds of submissions received through Sonicbids to open the festival. Barefoot Truth was selected based on the quality of their music, mixing the sounds of folk, rock, jazz, and reggae, with lyrics full of unbridled optimism, making them a perfect fit for the Life is good Festival.
In addition to musicians from the Boston Pops and Barefoot Truth, the 2011 Life is good Festival will feature national headlining artists Ray LaMontagne, The Avett Brothers, Michael Franti and Spearhead, The Levon Helm Band, Robert Randolph and the Family Band,Brandi Carlile, Martin Sexton, Raphael Saadiq, Ingrid Michaelson and The Hold Steady as well as The Dirty Dozen Brass Band, Maceo Parker, Tristan Prettyman, The Ryan Montbleau Band,Zee Avi, Dwight and Nicole, and Jenny Dee and the Deelinquents. Kindie rock superstars Imagination Movers and The Laurie Berkner Bandwill headline the Good Kids Stage alongside special kids performances from Keller Williams and local favorite Ben Rudnick and Friends. Complete festival information can be found at www.lifeisgood.com.
Tickets for the 2011 Life is good Festival are on sale at www.lifeisgood.com. Adult single-day tickets are $65, and $120 two-day tickets are also available. Tickets for children ages 2-12 are available for $20 for a single day ticket and $35 for a two-day ticket. Children under 2 are admitted free of charge. Prowse Farm is fully accessible via public transportation, with all-day shuttles to and from the nearby Rte. 128/University Avenue train station. A large number of free parking spots are also available.
For more information on The Life is good Company, the Life is good Kids Foundation and the Life is good Festival, please visit www.lifeisgood.com.
About the Boston Pops
The Boston Pops Orchestra was founded in 1885. Keith Lockhart, named the 20th conductor of the Boston Pops in February 1995, is currently in his 17th season with the Pops. The Boston Pops, “America’s Orchestra,” performs for an audience of nearly 900,000 people annually in Boston, on tour across the country, and around the world, and reaches millions more through its recordings and television broadcasts.
The Orchestra’s initiative to make classical programming more accessible and affordable for families and students of all ages include a wide array of programs such as the College Card, the High School Card, Days in the Arts, Winter Vacation, BSO101 and much more. The BSO is also a partner in Project STEP (String Training and Education Program) for students of color, and with the Boston Public Schools, supporting the expansion of music education in the city’s schools. For more, visit www.bso.org.
About The Life is good Company
The Life is good Company, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. For more information on Life is good, please visit www.lifeisgood.com.
About The Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) public charity whose mission is to help children overcome life-threatening challenges, including violence, illness and extreme poverty. Through its action arm, Life is good Playmakers, it provides training and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives. More than $6.5 million has been raised to date for children in need, principally through Life is good Festivals and the 100% of profits that The Life is good Company donates to the Foundation from nationwide sales of select products. For more information, visit www.ligplaymakers.org.
Life is good. is a registered trademark of The Life is good Company