Spotify Editorial vs Independent Playlists (Where Artists Should Focus Now)
In today’s streaming economy, discovery mechanisms for artists are rather complex. Whether you’re an emerging creator or building momentum toward a breakout release—a playlist strategy can make (or wreck) your growth trajectory. Therefore, focusing on Spotify editorial models might not be that valuable anymore. Independent playlists, on the other hand, seem to provide better outcomes for different talents. Here’s why. Understanding the Two Playlist Worlds Spotify playlists in the editorial…