Mercury Nashville/19 Recordings/Interscope artist Scotty McCreery has been chosen as the first artist to release a CD in the successful ‘ZinePak configuration, which features his debut album, Clear As Day, and exclusive elements, including a magazine with never-before-seen family photos and personal information about Scotty.
The ‘ZinePak – pronounced “ZEEN-pack” – will be on sale exclusively at Walmart beginning Oct. 4. It will be available in the music department, alongside the standard edition of Clear As Day. Fewer than 80,000 ‘ZinePaks will be produced, making this a truly limited edition.
“I am honored and flattered to be the first one chosen for a deluxe edition ‘ZinePak,” Scotty says. “It was a lot of fun working with Kim and Brittany, the editors of ‘ZinePak.
“’ZinePak has lots of info and pictures no one has seen before. Mom and I spent some time going through family photos selecting fun pictures to share with everyone. ‘ZinePak is a great way I can personally thank my fans for their support and let them learn a little more about me.”
The Clear As Day ‘ZinePak features his debut album and a 72-page mini-magazine that includes a feature article with Scotty and a fan Q-and-A, as well as lyrics and song notes from Scotty, behind-the-scenes photos, games and more. This deluxe edition also includes collectible postcards and a set of Scotty-themed baseball cards.
“The ‘ZinePak provides a glimpse into Scotty’s world,” says Brittany Hodak, ‘ZinePak president and co-founder. “Scotty was very involved in the creation of the magazine and bonus items because he wanted to ensure the package would be exciting and authentic for his fans. Many of the photos in the magazine are from the McCreery’s private albums and were chosen by Scotty to be exclusive to this release.
“Working with Scotty was incredible,” Hodak says. “He knows his fans have been instrumental to his success to date, and so he wanted to give them something special in return. There is no doubt his fans will love the package he helped create.”
Scotty, 17, won Season 10 of American Idol in May, becoming the youngest male winner and only country male winner in the show’s history. A record-breaking 122.4 million votes were cast for the finale. The final show attracted 29.3 million viewers and 38.6 million people tuned in to see the winner’s name announced.
On Oct. 4, Scotty will release his much-anticipated debut album, Clear As Day, which contains his debut Top 15 hit, “I Love You This Big,” which had the highest debut on the Billboard Hot Country Songs chart for a new artist’s first single since at least 1984, and his current single, “The Trouble With Girls.”
“After reading the Academy of Country Music Awards ‘ZinePak, released in March 2011, fans began requesting that we write an entire magazine about one artist exclusively,” Hodak says. “We began looking for an artist who had an interesting story to tell, amazing music and a unique bond with fans. It was evident during American Idol that Scotty McCreery has all of this and more, making him the perfect candidate. We are thrilled that our first deluxe edition artist ‘ZinePak features someone so talented, entertaining and down-to-earth.
“America fell in love with Scotty on American Idol and watched him grow from week to week, and in many ways this ‘ZinePak picks up where the show left off,” Hodak says. “The content gives fans insight into what happened after the cameras stopped rolling. It documents many of Scotty’s exciting experiences since winning Idol, including recording his debut album, meeting his country music icons and performing for fans worldwide this summer.”
Scotty is the first artist whose deluxe edition ‘ZinePak and CD will be available at retail and include a CD. Previous ‘ZinePak compilations include two titles in the popular KIDZ BOP music franchise and a release commemorating the 2011 Academy of Country Music Awards. Two tour ‘ZinePaks have been created for Selena Gomez. More than 100,000 ‘ZinePaks have been sold this year.