Rocky Loves Emily Premiering New “Secrets Don’t Make Friends” Music Video

Detroit, MI’s Rocky Loves Emily has just unveiled the music video for the first single off the band’s long-awaited debut LP, Secrets Don’t Make Friends, out April 24 on Tooth & Nail Records.

The clip (as well as a free download of the track, in exchange for a tweet) can be found at:

www.SecretsDontMakeFriends.net

 

Rocky Loves Emily will soon embark on a headline tour dubbed The Secrets Don’t Make Friends Tour with guests Phone Calls From Home and Taylor Thrash.

The jaunt kicks off April 7 in Dallas, TX and runs through April 24, winding down in Sauget, IL.

 

Rocky Loves Emily is also set to play a series of shows at SXSW this week. See dates below.

 

Rocky Loves Emily is: Brandon Ellis (vocals), Pete Kalinowski (drums) Sean Kick (guitar), Andrew Stevens (guitar), Stephen Hull (bass/keys).

 

SXSW shows:

 

Mar 14 – WED

HM Magazine Showcase

4pm @ 311 Club

311 East 6th Street

NO BADGE REQUIRED

*AA* / FREE

http://www.hmmagazine.com/2012/02/hm-magazine-hosts-showcase-during-sxsw-week

 

Mar 14 – WED

ATN Showcase

10pm @ Bayou Lounge

500 6th Street (@ Neches)

NO BADGE REQUIRED

18+ / FREE / $5 Under 21

http://www.atnshowcase.com

 

Mar 15 – THURS

Hyde Park Bar & Grill Showcase

915pm @ Hyde Park Grill

4521 Westgate

NO BADGE REQUIRED

*AA* / FREE

http://hpbng.com/unofficial-sxsw-showcases-thurs-mar-15

 

Mar 16 – FRI

Kung Fu Saloon Showcase (tentative title)

730pm @ Kung Fu Saloon

510 Rio Grande

NO BADGE REQUIRED

 

Secrets Don’t Make Friends Headline Tour, Presented by Pupfresh.com:

 

April 7- Dallas, TX- Six Flags

April 8- Lousiana

April 9- Mississippi

April 10- Marietta, GA- Swayze’s

April 11- Nashville, TN- The Rutledge

April 12- Virginia Beach, VA

April 13- Baltimore, MD

April 14- Boonton, NJ- Canvas Clash

April 15- Phildealphia, PA- The Troc

April 16- Rockville Center, NY- The Vibe Lounge

April 17-Hamden, CT- The Space

April 18- E. Wareham, MA- 3065 Live

April 19- Middletown, NY- Sounds Asylum

April 20- Allentown, PA- Croc Rock

April 21- London, OH- Club Soda

April 22- Indianapolis, IN- The Irving Theater

April 23- Evansville, IN- The District Skatepark

April- 24- Sauget, IL- Pop’s Concert Venue

 

About Rocky Loves Emily:

 

Honesty is the best policy. Or, at least, it’s the sensibility Rocky Loves Emily embraced while making their long-awaited debut album, Secrets Don’t Make Friends.

 

As reflected in the disc’s title, the band was focused on channeling a true representation of themselves both as people and musicians on the album. In many ways, the album showcases how the rock group, who hail from a suburb of Detroit, MI, has grown up since forming early 2009. From their first EP, released at the stroke of midnight that New Years Eve, to their first disc on Tooth & Nail, the 2010 EP American Dream, Rocky Loves Emily has been on a journey to discover how best to express themselves.

 

“The band grew into who we are as people between the EP and this album,” Andrew explains. “We figured out who we are and put it into music.”

 

That process was greatly aided by producer Matt Grabe (The Maine, The Summer Set). After touring to support American Dream, Rocky Loves Emily headed down to Phoenix in July of 2011, armed with an album’s worth of demos they’d recorded in their practice space back in Michigan. Originally, the plan was to flesh out the demos using electronic elements, but Matt quickly rerouted the process to embrace the band’s live rock aesthetic.

 

“We had written all the songs on our own back in Michigan and recorded demos of them,” Brandon says. “Just rough live recording demos, just one mike in the room. When we sent Matt the demos he was really excited about the fact that we didn’t just track everything perfectly. So when we went to record with him he tried to push us to not be a cookie cutter, overly engineered band. He wanted us to have an organic, rock ‘n ‘roll feel. He pushed us to accept our human flaws, which allowed the recordings to be alive.”

 

The band spent three and a half weeks in the studio with Matt, pushing themselves to be the best musicians they could be. Matt encouraged the band members to record every sound on the album themselves—no computerized drums or electronic sounds. The result is a compelling, dynamic collection of songs that focus on genuinely honest expression rather than perfection. Much of that sincerity comes from Brandon’s lyrics, which were strongly inspired by a bad relationship and its heartbreaking end.

 

“I took my mask off,” Brandon says. “On the EP I said what I thought people wanted to hear, but on this one I didn’t think about that. Every song was my heart on paper. I felt—and I still feel—nervous because I’m very exposed on the record. I’ve never put out a project where it’s my heart.”

 

There’s something of bipolarity on Secrets Don’t Make Friends because of this thematic content. The pop-rock instrumentals create upbeat, outgoing melodies while Brandon’s lyrics search for deeper, more introspective meaning. “I Don’t Like You” is a catchy rocker with propulsive guitar riffs and driving beats, embodying a sense of catharsis as Brandon reveals how he feels about his ex. “Oil & Water,” a slower, more anthemic rock number, explores the other end of the spectrum, showcasing the band’s musical range. Ultimately, though, the disc is whatever the listener needs it to be in the moment.

 

“If you’re happy and you put on the record you’ll have a good time,” Andrew says. “But if you’re feeling down you can dig into the lyrics and find something to relate to.”

 

So while the album is about honesty, in both vague and straightforward ways, it also represents it. Rocky Loves Emily toured extensively for over a year on their American Dream EP and during that time the members discovered their identities, individually and collectively. The album reveals the same band as the EP, but with more confidence and self-awareness, which is something they feel these new songs convey.

 

“We just wanted more real songs,” Brandon concludes. “Stuff from the heart about the things we were going through as people. Matt definitely saw that and helped us complete that vision. It’s an album we can all be proud of.”

 

Author: James McQuiston

Ph.D. in Political Science, Kent State University.

I have been the editor at NeuFutur / neufutur.com since I was 15. Looking for new staff members all the time; email me if you are interested. Thanks!

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