How many times have you heard of the phrases ‘keyword research’ and ‘search engine optimization’? While you may cringe at the thought of hearing one more people using these phrases, know that these phrases are your website’s strategic boost. Keyword research and SEO work in tandem and they are what you need for your website to reach its full potential.
Keywords are the central components of SEO. Get the perfect keyword research tools for a successful SEO strategy. Unfortunately, there are complications in the keywords’ world. These complications include:
- The volatility of rankings
- The lack of a precise ranking information guide
- The recent updates to Google’s Hummingbird
- Hampered brand reputation, user experience, and customer loyalty with extreme focus on keywords.
This necessitates keyword research tools that break all barriers. The updated list of the best keyword research tools includes:
- The Google Keyword Planner
This is the best research tool if you wish to access data right off the source. It is a must-have keyword research tool coming straight from the source; that is, it is Google’s product. It is information-specific, yielding accurate results. You shouldn’t worry about Google keyword pricing because it is free search tool.
Unfortunately, it’s designed for paid advertising campaigns rather than content marketing or SEO. Extensive research means going back and reaching to see what competitors do.Google keyword planner gives monthly averages on searcheson your competition. This information gives you a significant advantage over your competition.
- Long Tail Pro
The Long Tail Pro has been described as the most comprehensive keyword research tool and the best competitor analysis software. It has many beneficial features and despiteparting with about $40 a month, the results are amazing.
It is fast and generates up to 800 keywords in one search! To breakdown this speed, the Long Tail pro generates a list of up to 1000 keywords in a second. Competitor analysis covers Moz Rank, keyword usage in the metadata, thenumber of backlinks, and the age of the domain.
- Moz’s Keyword Explorer
Moz offers exceptional SEO tools and Moz’s Keyword Explorer is just one of their latest releases. It’s been shown to work in a manner similar to Google’s Keyword planner but Moz’s Keyword explorer gives more accurate results. It gives keyword recommendations.
- Bulk Keyword Generator
As the name suggests, the Bulk Keyword Generator generates bulk keywords. If you are interested in local SEO to help your clients rank higher in local searches, then this is your best tool.
To use it, enter the business type, the service, locations and the template then click the generate keywords button. This search for the big keyword volumes takes alittle time and you can export the results to a CSV file for reporting.
While Google and Moz give information on the phrases and keywords entered, Ubersuggest goes a step further to suggest more keyword ideas. Even though the recommended keywords aren’t based on competition, search volume, or the potential value, it diversifies your campaign by making it more relevant and specific.
In conclusion, your website’s presence and your sales will increase once you have an SEO strategy implemented with the use of the best keyword research tools. There you have it; use any one or more of these tools, get the right keywords, and be on your way to higher traffic and sales.
Jane Sanders is an internet marketing pro. Visit her blog for more information on Google keyword pricing and other research tools. You can as well follow Jane on her twitter handle @