Posted on: July 17, 2007 Posted by: James McQuiston Comments: 0, the preeminent site serving the Machinima community, and Wind-up Records, one of the largest independent labels in the United States, have launched the “Game Over” contest with Strata. Players will be able to submit their “most memorable in-game death” displaying how their “virtual life ended.” Participants will submit a story, music video, montage, “kill,” or “raid” using their favorite video game, sharing why their “in-game death” is their most memorable one.

Players will select one of four songs from the band’s release STRATA PRESENTS THE END OF THE WORLD which hits stores on July 17, 2007. No other music may be used in the submission. Strata and will select ten machinima videos from all of the entries, which will then be posted for the worldwide community to vote on. Three winners will be selected from the ten finalists. The contest is open to any legal resident of the United States (and the District of Columbia) who is 18 years old and has Internet access. The four Strata songs available are “Cocaine (We’re All Going to Hell),” “Stay Young,” “Hot / Cold (Darling Don’t),” and “Night Falls.” For a look at the contest please visit:

The first place winner will receive a gift card or cash prize in the amount of $1,000 (USD). Second prize is a gift card or cash prize in the amount of $350 (USD), and third prize will be awarded $150 (USD). The submission period has just begun, and will run until 11:59 p.m. on August 16, 2007. The selection of the ten finalists will then be posted on August 18, 2007. The Voting Period will begin at 12:00 a.m. Pacific on August 19, 2007, and run through 11:59 p.m. Pacific on September 2, 2007. Winners will be announced on September 5, 2007.

STRATA PRESENTS THE END OF THE WORLD, coming July 17 on Wind-up Records, has received praise from critics across the country. AP wrote, “When most bands switch genres, they crash and burn. Strata’s second album is proof a band can not only succeed with a new direction, but develop further then they had before.” Outburn Magazine offered, “After spending two years touring and wandering, Strata bucks the clichéd end times speculations of doom and chaos, and presents a new prophecy worth listening to.” Revolt (San Diego) exclaimed, “…End of the World” is a near-perfect offering from Strata, one that refused to be pigeonholed into a single genre – after all, energy like this just ain’t easy to classify.”

Anticipation for the album is strong, with STRATA PRESENTS THE END OF THE WORLD currently the top selling release on Additionally, at Pure Volume, the band is number eleven on the site’s Top 100 signed artist chart. Pure Volume hosted an album listening party in front of the release, which continues to receive massive streams. is the premiere online entertainment network for gamers showing original videos made from your favorite video games. Watch thousands of trailers, gameplay, montages, and original comedies, dramas, action, sci-fi and music videos created in World of Warcraft, Halo, Sims, Grand Theft Auto, Battlefield, Half-Life, Counterstrike and many more games in our entertainment game channels.

Wind-Up Entertainment, Inc. is a privately owned company that began operations under the Wind-Up name in February, 1997. The company’s recording label, Wind-up Records, LLC is currently the largest independently owned and operated label in the United States. The repertoire is distributed by Sony / BMG worldwide, excluding Canada where the company operates Wind-up Entertainment Canada, Inc., which is distributed by Warner Music. The roster features Evanescence, whose worldwide sales have surpassed eighteen million copies; Seether, who have released three consecutive gold-certified albums, Finger Eleven, Scott Stapp and the entire Creed repertoire, and approximately a dozen developing artists. Wind-Up Entertainment, Inc. also houses the publishing concerns Dwight Frye Music, Inc., Renfield Music Publishing, Inc., Wallachi Music Publishing, LLC, Jessop Music Publishing, Inc., and Viovodes Music Publishing, LLC in addition to Pronto Merch LLC, a full-scale retail, online and touring merchandising company. Wind-Up Artist Development Corporation, a touring and sponsorship concern, completes the multi-tiered relationship (i.e., recording, publishing, merchandising and live performances) that many of the label’s signings have forged with Wind-Up Entertainment, Inc.

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