Posted on: August 20, 2007 Posted by: James McQuiston Comments: 0

“Heavier, dirtier and more sinister than the Sneaker Pimps’ listener-friendly sounds, The Alternative is almost industrial without the excessive noise. Taking the buzzes from that genre and mixing them with electro elements, orchestral washes and Corner’s dangerous delivery makes for a tempting mix.” – Remix Magazine

“IAMX is living in Berlin these days, and you can hear that city bleeding through any number of the more dramatic moments on The Alternative… chillingly Bowie-esque.” – Alternative Press

“Just listening to The Alternative, you can’t help but think of highbrow art; think Marlene Dietrich on Ecstacy out for a night of cabaret.” – Venice

“[The Alternative] is a wonderfully atmospheric album, dark without being abrasive, and the whole thing builds and ebbs like a good DJ set. This is a catchy, addictive slice of electropop.” – Blogcritics

BERLIN, GERMANY – It takes a ballsy artist to tour the US without a planned American release of an album and without label support. It takes an even ballsier audience to sell-out every show on that same tour. A UK artist that’s based in Berlin, IAMX did just that earlier this Spring. Kicking off their US onslaught with a much-buzzed about show at SxSW, IAMX proceeded to follow that with sold out shows in Los Angeles, NYC, Chicago, San Francisco, and Las Vegas, sneaking up on the US and packing in venues with their nervy leftfield electro, or the self-coined “glam noir”. “The beauty of that tour was witnessing the power of word of mouth through the internet,” says Chris Corner (who is also the mastermind behind Sneaker Pimps) about how the tour reached their rabid fanbase. “There wasn’t an album release and no hype. It’s so refreshing to work without the chains of industry bullshit and still be able to reach people. I was completely blown away by the spirit and attitude of the audience.There is a deep affinity and that makes us very hungry for more.”

And more, he will have. IAMX have announced a full US tour that kicks off at North Star in Philadelphia in October 15 and circles around both coasts, wrapping up at NYC’s Bowery Ballroom on November 14.

IAMX is a full-on aural and visual attack with the dynamic and inimitable Chris Corner leading the charge. The European marketplace has already gone berzerk for their blend of dramatic synth-rock, darkness-infused pop, and intricately-constructed indie dance and IAMX has been headlining festivals overseas in Brussels, Berlin, Russia, etc. and supporting (and sometimes overtaking) such stalwarts as Placebo, Franz Ferdinand, and The Cardigans. The allure of the US though is intriguing to Chris. “I am looking forward to the culture shocks,” he says with a smirk. “The last time I was in Salt Lake City, someone threatened to shoot me in the face with their shot gun for wearing high heels. Hopefully something a bit more exciting will happen this time.”

IAMX… it’s just beginning…

Full tour itinerary listed below. For more information on the tour and The Alternative,
contact Rey Roldan @ Another Reybee Production

vox: 201.223.9078 or type:

Tour dates
15 Philadelphia PA – North Star
16 Brooklyn NY – Music Hall of Williamsburg
18 Boston MA – Great Scott
19 Montreal QC – Petit Campus
20 Toronto ON – The Mod Club
22 Detroit MI – Magic Stick
23 Chicago IL – Double Door
24 Minneapolis MN – 7th Street Entry
26 Denver CO – Bluebird Theatre
27 Salt Lake City UT – Urban Lounge
29 Vancouver BC – Plaza Club
30 Portland OR – Doug Fir Lounge
31 Seattle WA – Chop Suey

02 San Francisco CA – Bottom of the Hill*
03 Los Angeles CA – El Rey Theatre*
06 Dallas TX – Club Dada
07 Houston TX – Engine Room
09 Orlando FL – The Social
10 Atlanta GA – TBD
11 North Carolina ( Chapel Hill) – TBD
13 Washington DC – TBD
14 New York NY – Bowery Ballroom

* signifies Miss Derringer as support

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