If you spend any time scrolling through TikTok late at night, there is a pretty good chance that your For You page has algorithmically pushed a video of Will Kelly (who goes by @willkelly50 on TikTok) onto your screen. Will Kelly is one of those creators who has managed to build up a massive following on social media, but not really by doing traditional influencer stuff like dance trends or polished product reviews. Instead, his entire brand was built around extremely strange humor, weird personal challenges, and moments that leave most viewers asking what they just watched.
A lot of different odd videos have been posted by him over the past few years. While most creators try really hard to look organized or fit, Will Kelly went completely in the opposite direction. Ostensibly, he presents himself as a weight loss creator documenting his journey, but viewers quickly notice that not much weight has actually been lost by him over time. Weighing around 600 pounds, he continues to talk about trying to get healthy while constantly uploading videos that seem to completely contradict those goals. What makes his content even weirder to a lot of viewers is the fact that he regularly films himself without a shirt on. Whether he is just sitting around at home or doing a video, he often goes shirtless, showing off his massive shape without seeming to care at all what people in the comments say.
Another bizarre aspect of his content is where his videos actually get recorded, which makes his “weight loss” theme seem even more ironic. Instead of staying at home or focusing on diet meals, videos are constantly filmed by him inside various public restaurants. He has been seen recording himself at fast food chains like McDonald’s, local buffets, and random sit-down places. Sometimes he will order massive amounts of high-calorie food and start eating right in the middle of a crowded dining room while recording everything. People in the background of his videos can often be seen staring at him while he eats gigantic meals without a shirt or causes a scene in public places.
One of his most talked-about videos involved a visit to Raising Cane’s alongside Kayla, another larger creator on the platform. A massive meal was ordered by both of them as they sat together in the middle of the restaurant dining room. The spectacle of them ordering huge platters of chicken fingers, fries, and Texas toast while filming each other drew tons of strange looks from other customers. Clips of the trip were uploaded to TikTok, which immediately went viral because of how awkward the interaction between them seemed and the sheer amount of fast food that was consumed on camera.
Things have even escalated outside of restaurants and into places like local gyms, where some of his most unhinged fitness content was made. In one widely circulated clip, a full-blown confrontation was started by him when he ended up screaming directly at a gym coach or trainer. Instead of just working out normally, loud shouting matches were filmed by him in the middle of the gym floor, startling everyone around him. Screaming at the trainer while refusing to follow basic rules created total chaos, but of course, the entire argument was uploaded to TikTok for views.
His humor is heavily based on deadpan delivery, weird food choices, aggressive outbursts, and unexpected cuts. A serious story about his health will be started by him, and then right in the middle of a sentence, the video will just end or cut to something completely unrelated. A lot of comments under his TikToks are left by confused followers asking why he claims to be losing weight while acting like this in public, but that chaotic response seems to be exactly what he is aiming for.
Even though his videos seem totally random and sometimes hard to watch, a huge audience has been captured by his strange style. In a space where almost every fitness creator is trying to look perfect or sell diet products, Will Kelly stands out just by being totally unpredictable and odd. It definitely is not content for everybody, but if you enjoy weird internet drama and chaotic creators, his account is definitely something that gets talked about a lot online.
It has been a while since we’ve done a lolcow treatment, but check out our prior looks into Chris Chan and Tophiachu.