Investing in property in Italy is an increasingly popular choice: especially in large cities such as Milan, the percentage of people approaching Italian real estate with an investment mindset is very high.
This audience typically has strong purchasing power, comes from an international background and pays close attention to the quality of the offers, starting from the sources, which are not generic but highly specialized.
When deciding to take the big step of buying a home in Italy, it is important to know that, despite the timeless charm of the Bel Paese, some areas are more attractive than others for those seeking higher profit potential.
Which ones? A place of honor goes to Naples, where in 2024, according to data from the research office of one of the main national real estate listing portals, the highest percentage of purchases for investment purposes was recorded.
This comes as no surprise, considering a city that is unrivaled in terms of artistic heritage and atmosphere, a true symbol of the Italian spirit on a global scale.
Following Naples are Palermo and Verona, other destinations that, between artistic excellence and immortal literary references, continue to be in high demand among tourists from all over the world who travel to Italy.
Florence also shows significant figures. Below 30%, however, are the numbers of those who, in 2024, purchased property for investment in Milan (a share that is still notable when compared to the percentage of those who bought a home in the shadow of the Madonnina to live in it).
Which type of property should you choose?
Looking at the most recent data, the property type most recommended for those wishing to invest in Italian real estate is the one-bedroom apartment, which remains at the top of buyers’ preferences and benefits from a good balance between livable space and affordable price.
It is also worth noting the recent growth in Italy of investors purchasing independent properties with larger floor areas.
The case of Milan
Returning to the most interesting locations, it is impossible not to mention Milan, where real estate investments, according to the numbers, have proven more profitable than stock market investments over the last 50 years.
We are talking about revaluations exceeding 3,000% for properties in the city center. Experts point out that, in a context like Milan’s, making investment increasingly attractive requires looking at the entire metropolitan area, since the urban core alone is currently unable to absorb total housing demand.
The Lombard capital remains, in any case, a benchmark when discussing property investments, both because it is a key city for several business sectors and because of its proximity to Lake Como and Switzerland.
In the first case, this refers to a super-glamorous destination, where it is possible to enjoy the experience of discovering wonderful places among small villages and scenic views along the shores of Lake Como.
In the second, it refers to another important business hub, as well as a country rich in artistically attractive destinations.
Rome’s figures
Investing in property in Italy and going – almost – safely in terms of ROI? Focusing on Rome, whose iconic charm needs no introduction, is a smart choice.
The most recent data confirm this, showing that the Capital has overtaken Milan in terms of purchases for investment, particularly those made by foreign buyers.
Behind this success, it is possible to identify several technical factors that go beyond the beauty of Rome’s artistic heritage. Among these is the extensive use of PNRR funds for public investments aimed at urban regeneration.