THQ ANNOUNCES SPONGEBOB VS. THE BIG ONE: BEACH PARTY COOK-OFF EXCLUSIVELY FOR NINTENDO DSâ„¢

THQ Inc. (NASDAQ: THQI) today announced that SpongeBob vs. The Big One: Beach Party Cook-Off is currently in development and scheduled to make its debut exclusively for Nintendo DSâ„¢ in March 2009. Based on Nickelodeon’s upcoming, special April episode of the same name — SpongeBob vs. The Big One — the game will have players slicing and dicing their way in the Krusty Krab kitchen to become the ultimate fry cook in Bikini Bottom.

In SpongeBob vs. The Big One: Beach Party Cook-Off, Mr. Krabs has signed up to compete in the cooking contest that will determine who will cater Jack Kahuna Laguna’s Big Beach Party. Players will be tasked with assisting SpongeBob, Patrick and friends in running the Krusty Krab and training Plankton’s cousins in the creation of the best deep-sea dishes. Utilizing the Nintendo DS touch screen and stylus, players will serve more than 100 different zany entrees, such as a perfectly done Krabby Patty, Anemone Meatloaf, Fried Seaweed Sandwiches and other Sponge-I-Fied foods. With more than 25 different cooking activities, players will also learn how to cook SpongeBob style, which will include new and unique culinary techniques such as “skipping,” “painting,” and “slingshooting”. As players progress through the game, they will earn rewards that will allow them to customize and decorate the Krusty Krab restaurant. Loaded with authentic voice-overs from Tom Kenny, the official voice talent of SpongeBob, the game also features wireless cooperative gameplay that will unlock additional Sponge-tacular recipes.

For more information on SpongeBob vs. The Big One: Beach Party Cook-Off and the rest of THQ’s line-up of family-friendly titles, please visit www.playthq.com.

About Nickelodeon

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon, SpongeBob SquarePants and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

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