Coming off a solid summer of touring behind the release of their Virgin Records debut album HOW TO CALL A BLUFF, pop-rock foursome MY FAVORITE HIGHWAY is living up to its own name, enthusiastically taking the scenic route around the country again, by joining “The Cheap Date Tour,” with coast-to-coast shows set for late October through early December (full schedule below).

My Favorite Highway joins an ace collection of emerging bands for “The Cheap Date Tour,” including Forever the Sickest Kids, The Rocket Summer, Sing It Loud, and Artist vs Poet. Young acts Vita and Down With Webster will also be joining selected dates.

Meanwhile, the vibrant, addictively hooky single and video clip “Say So” remains a steady building burner at top 40 radio through this early fall, and the video, shot with witty references to the plot and visuals of the Eighties comedy classic Ferris Bueller’s Day Off, is an add on The N and MTVu’s fan-driven Freshman video countdown. To date, My Favorite Highway has drawn nearly 7 million song plays on — with nearly 900,000 for “Say So” alone — and over 50,000 friends on the social networking site. They also keep close contact with their growing following on Facebook, Twitter and the SayNow personal message network.

MySpace Music is a major co-sponsor of “The Cheap Date Tour.” Taco Bell is also co-sponsoring, as part of the company’s “Feed the Beat” program. Substream Music Press and clothing specialist Credentials are also major sponsors.

Alternative Press commented earlier this year, “If the polished power-pop and fresh-faced press pictures are any indication, quartet My Favorite Highway could be speeding down the same road of radio singles and success that the All-American Rejects and Boys Like Girls have enjoyed.” Since the release of HOW TO CALL A BLUFF, the band has been singled out as “Buzzworthy” on, “About To Pop” on AOL Popeater, and the “Next Big Thing” on iTunes.

Before signing with Virgin Records, the suburban Washington, DC-based group, comprised of David Cook (vocals, piano, guitar), Will Cook (bass), Bobby Morgenthaler (drums) and Pat Jenkins (guitar, vocals) independently released two EP’s, using the proceeds from digital and physical sales as seed money to record the independent version of the full-length How To Call A Bluff. Their album tracks have been heard recently on the popular MTV shows Newport Harbor, and The Hills and in the trailer for the latter’s spin-off The City. The Virgin Records release of HOW TO CALL A BLUFF was produced by Paul Barber, and mixed by Jeff Juliano (John Mayer, Lifehouse, OAR).

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10/25 Oklahoma City, OK Coca-Cola Events Center

10/27 Kansas City, MO The Beaumont Club

10/28 Des Moines, IA People’s Court

10/29 St. Paul, MN Station 4

10/30 Milwaukee, WI The Rave

10/31 Chicago, IL House of Blues

11/01 Sauget, IL Pop’s

11/03 Grand Rapids, MI Orbit Room

11/04 Pontiac, MI Clutch Cargo’s

11/05 Cincinnati, OH Bogart’s

11/06 Washington, DC American University — The Tavern

11/07 Baltimore, MD Sonar

11/08 Pittsburgh, PA Diesel

11/09 New York, NY Highline Ballroom

11/11 Farmingdale, NY The Crazy Donkey

11/12 Sayreville, NJ Starland Ballroom

11/13 Allentown, PA Crocodile Rock Cafe

11/14 Philadelphia, PA The Trocadero

11/15 Boston, MA House of Blues

11/18 Greensboro, NC Greene Street Club

11/19 Atlanta, GA The Masquerade

11/20 St. Petersburg, FL State Theater

11/21 Fort Lauderdale, FL Culture Room

11/22 Lake Buena Vista, FL House of Blues

11/24 Memphis, TN New Daisy Theater

11/25 Dallas, TX House of Blues

11/27 San Antonio, TX White Rabbit

11/28 Houston TX The Meridian

11/29 Pharr, TX Jagz

12/01 Tucson, AZ Rialto Theater

12/02 San Diego, CA Soma

12/03 Hollywood, CA Avalon

12/04 San Francisco, CA Grand Ballroom, Regency

12/05 Anaheim, CA House of Blues

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