“NO MORE WATER” VIDEO: http://vimeo.com/82562848
As is typical for BELLS≥, the video for “No More Water” came together through a combination of mutual appreciation and friendship. “We have some very talented friends and are very fortunate to collaborate with them when we are able. This particular project presented itself at the perfect time”, explains guitarist Stephen Shodin.
When director Michael Fodera approached the band, their response was immediate and affirmative. “I wanted to illustrate that we all have things we know weigh us down, and yet we hold onto them, out of sentimentality, out of anger or guilt,” he says of the video’s concept. In the final work, these burdens appear as “abstractions, so viewers can reach their own conclusions about what they hold onto and, ultimately, what they need to let go of.”
The band was especially pleased with his song selection. “No More Water” accretes in stages, testing it’s own fortitude in its journey to a full-ensemble resolution. It is a song that learns to trust itself as it lets go.
John Sargeant, writing on NeuFutur as Sargeant, is the founder and editor-in-chief of NeuFutur Magazine, where he has covered independent music, PC hardware, consumer tech, and gaming culture since 1998. With over 25 years of continuous digital publishing experience, he has written thousands of hands-on game and record reviews, conducted in-depth hardware field testing, and analyzed digital media monetization trends. His work prioritizes first-hand evaluation and long-term product testing.
Beats: Independent Music, PC Gaming & Peripherals, Consumer Tech, Webmaster Tools
Testing & Ethics: All hardware, software, and media reviews are conducted through hands-on evaluation in accordance with NeuFutur’s editorial independence standards; sponsored consideration is strictly excluded from editorial ratings.
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