“I’m all about a check, Nike-Just Do It,” proclaims Nooch, the 18-year old rising rap talent from D.C., on the chorus of his new single. Premiered by NahRight, the song, “Just Do It,” features local legend and Maybach Music Group rapper Wale. Acknowledging that Nooch is the son of prominent D.C. street rapper Boobe, Wale raps “me and Boobe in a Ghost,” before also shouting out Nooch, saying “tell Nooch come, bring the whole streets out.”
“Just Do It” is the second single from Nooch’s forthcoming mixtape, Sophomore Slump, which releases in May and is a follow-up to last year’s Rookie Season. The first single, “Too Many” featuring Fat Trel, debuted on The Source. From Rookie Season, Nooch’s “Feel This” video recently premiered on HotNewHipHop, while the video for “Suge Knight,” from his collaborative project with Cerda, first appeared on AllHipHop.
A listen to 18-year-old DMV-native Nooch quickly reveals an artist who listens just as much as he speaks. A certified engineer, Nooch is equipped with an ear for music that goes beyond the usual trap-inspired tunes of his peers within and outside of the DMV. While many artists strive to create a singular sound by which they can define themselves, the 18-year-old rapper rejects that notion all together, hoping that each song is its own experience that simply adds to a greater one. Thus, differentiating is where Nooch excels most. He nods to the artists he looks up to while adding his own essence to each track. His versatility combined with his fan-first approach to making music sets him apart from the sounds of his region and radio.