Your Persona creates a catchy track in “Hate Is A Strong Word” that whips up a furious sound drawing on Coheed and Cambria and Brand New. With a charismatic set of vocals, splashy drums, and a taut instrumentation that withstands multiple plays, Hate Is A Strong Word is a tremendous track.
The guitars deserve additional attention, as does the band’s shift to a heavier, screamo sound at about the two-minute mark. The stop-start ability of Your Persona is further testament to their musicanship; we’re hoping to hear more from Your Persona through the rest of 2018.
Your Persona “Hate Is A Strong Word” / Facebook