Your Persona creates a catchy track in “Hate Is A Strong Word” that whips up a furious sound drawing on Coheed and Cambria and Brand New. With a charismatic set of vocals, splashy drums, and a taut instrumentation that withstands multiple plays, Hate Is A Strong Word is a tremendous track.
The guitars deserve additional attention, as does the band’s shift to a heavier, screamo sound at about the two-minute mark. The stop-start ability of Your Persona is further testament to their musicanship; we’re hoping to hear more from Your Persona through the rest of 2018.
Your Persona “Hate Is A Strong Word” / Facebook
John Sargeant, writing on NeuFutur as Sargeant, is the founder and editor-in-chief of NeuFutur Magazine, where he has covered independent music, PC hardware, consumer tech, and gaming culture since 1998. With over 25 years of continuous digital publishing experience, he has written thousands of hands-on game and record reviews, conducted in-depth hardware field testing, and analyzed digital media monetization trends. His work prioritizes first-hand evaluation and long-term product testing.
Beats: Independent Music, PC Gaming & Peripherals, Consumer Tech, Webmaster Tools
Testing & Ethics: All hardware, software, and media reviews are conducted through hands-on evaluation in accordance with NeuFutur’s editorial independence standards; sponsored consideration is strictly excluded from editorial ratings.
Contact: editor@neufutur.com