ASICS retro-lifestyle brand Onitsuka Tiger has announced a major summer and fall music festival initiative, strengthening the brand’s already vibrant music identity, through official partnerships at the 2008 Bonnaroo, Lollapalooza, and CMJ Music Festivals. This marks Onitsuka Tiger’s third year at Bonnaroo, while also making its first ever appearance officially at both Lollapalooza and CMJ. Onitsuka Tiger has again tapped New York–based entertainment marketing agency UG STRATEGIES to conceive and execute a comprehensive branding, consumer awareness, and influencer campaign surrounding this multiple event program.
Plans for Onitsuka Tiger include producing official kick off parties at all festivals, a first for Bonnaroo and CMJ, hosting backstage VIP/artist product lounges, national retail promotions, and partnerships with leading online social networks to create an Onitsuka Tiger Live exclusive-content program. For more information on the Onitsuka Tiger program, contact: