A flagpole is more than just a long piece of steel. It’s also a symbol, a billboard and a point of reference all rolled into one. It’s also a great way to display your patriotism and show your customers that it is related to your company’s core values.
Furthermore, you can also use your flagpole either as a solitary decoration, or as part of a set of outdoor decors. Doing so will make your business establishment conspicuous and easy to identify, and a lot of small business owners already do it.
Even an old flagpole can attract a lot of attention when it’s installed on a relatively quiet street. So if you are planning to add a new flagpole somewhere around your business establishment, then here are the benefits that you can expect.
There Are Several Types of Flagpoles to Choose From
Before we talk about what flagpoles, it’s important to point out that there are all types to choose from. Some are made entirely out of aluminum, while others are made from steel or iron. They may also be covered in aluminum, bronze or some type of paint to improve their appearance and durability. .
With regards to size, commercial flagpoles are usually between 20 to 100 feet, and have diameters of between 4.5 to 8 inches. They may also have other features, like a ball topper, or an extra support base for better stability. Some even have decorations for purely aesthetic reasons.
Finally, there are also flag poles for different needs. You can find patriotic establishments that use the Star Spangled Flags’ tangle free flagpole to display their nationalistic pride. You can also find customized flag poles that display business logos. And in certain cases, there are even flagpoles with intricate decorations or banner-style features to grab people’s attention.
So as you can see, there are all kinds of flags to choose from, and you can use them all to advance your business interests. And now that we’ve covered how flagpoles differ from one another, let’s discuss their benefits.
1. They Get Noticed
Let’s start with the most obvious benefit of having a flagpole: Visibility. People notice flags, regardless of whether or not they share your patriotism. Over time, your business will be known as the “one of those stores with a flagpole,” and this is good for your business marketing goals.
2. They Can Be Used to Advertise Your Brand
Some businesses prefer to use their flagpoles to display their company logos, and that’s perfectly fine. If you want an easy, affordable way to promote your company’s brand logo, then put it on a flag and hoist it on a flagpole. A lot of people will see it and you’ll give your brand increased exposure.
3. They Act Like Billboards
Many small and medium businesses would like to get their own billboards, but they either don’t have the funds or their city’s building codes prevent them from doing so.
Fortunately, flagpoles are good alternatives to billboards. Not only are they more affordable, they are also not bound by legal restrictions, which means that you can use them in high-density areas, at special events and on any property that your company owns. Furthermore, many flagpoles are taller than small billboards, which makes them a good choice if you want drivers and pedestrians to notice your brand.
4. They Are Memorable
Flagpoles are memorable. They are quite distinct from banners and billboards, and so they are more likely to stand out in a person’s mind. People who instinctively remember your flagpole will begin to think of it as a point of reference, which is good for your business exposure.
5. They Are Durable
Flags need to be taken care of in order to keep them attractive. The same is not true for commercial flagpoles. Not only are they easy to install, they may even outlast most of the equipment you use in your business. All you need to do is clean them a few times every year, and they will serve your business well for years to come.
Flagpoles may not be the most conventional marketing tool, but they are a good choice if you want real people to notice your business. Not only are they relatively affordable, they are also low-maintenance, so they offer a lot of marketing benefits for a fairly decent and affordable cost.
This is not to say that flagpoles are the be-all and end-all of real world marketing, but if you are looking for something that promotes brand awareness for a relatively low cost then flagpoles are one of the best options around.