SEO is complicated. True SEO professionals are dedicated to their art, and they have good reason to be. Google changes their search algorithms constantly, and keeping on top of the changes and what works/what doesn’t in SEO is a full-time job.
Unless your company can afford to employ multiple dedicated employees to control your digital online marketing, you have good reason to seek out a professional SEO service that can provide you with the expertise you need at a price you can manage. Read on for more information.
Finding what you need
The first step in determining your needs is to do a site audit. Google has approximately 200 different factors their search algorithm considers when ranking a website. A good audit checks out all of these factors and presents you with a (potentially) long task of SEO jobs that need to be done.
The problem is that some of these tasks have a high return on investment while others don’t. How do you know what to prioritize? If you prioritize the wrong tasks, you’ll expend enormous effort and get little in return. If you miss the tasks (like the reverse image search) that have a high return on time investment, you’ll be missing opportunities to improve your website’s rankings.
Since mistakes can be so costly, it pays to get the right SEO services on your side. You need professionals who can help you understand what issues are a priority and what issues can be safely put to the back burner and dealt with at another time.
Choosing keywords
Choosing the right keyword for your business is more complex than you might think. Sometimes the simplest keyword, the one most directly related to your business, has already been snatched up by a rival: typically one with far more money and resources than you have. So what can you do?
Keyword research can reveal keywords and long tail phrases that that you and your company can successfully grab. An SEO specialist can help you identify the best keywords, clue you in to what your competitors are using, and give you the tools to make the most of your chosen words.
UX experience
UX refers to the user experience: everything that users deal with when they get to your site. The better user experience you offer, the more likely that users will stay on your site, convert from clicks to actions, and refer you to others.
There are all kinds of issues related to the user experience on your site. You want to consider your bounce rates, website loading times, site navigation, and many more complicated issues.
Building quality links
Links are crucial to your overall SEO, and sometimes you need a real professional to help you get quality links and know which links are worth pursuing. Links are a way of signaling to a search engine that your site has authority and trust.
Link building has only become more competitive and important in the world of SEO. As a result, now more than ever, it takes a patient and experienced hand to build a profitable link profile. Your SEO specialist will work with you to build a link profile that will improve your site’s rankings.
There are many other ways your SEO specialist can help you, from improving your site content to optimizing your website for mobile searches. Strategy is key when it comes to SEO, and getting a great professional on your side is the best way to ensure that you get the results you want.