For a long time, fashion brands were reluctant to be associated with hip-hop and street culture. Hip-hop was viewed as a culture that could be brand-diluting by both fashion critics and luxury houses. Fast forward, so much has changed with hip-hop becoming a trendsetter in fashion.
Today, it is fair to say that hip hop fashion is the secret ingredient to radiating swag. It is not surprising that high-end American and European runways are heavily populated with a variety of fashion styles that originated from hip-hop culture, including 90s athletic wear and baggy pants among others.
Even hip-hop postures have become mainstream with fashion entrepreneurs adopting the simply because they represent the social environment in most urban areas. Going forward, you can expect that hip-hop will continue to influence fashion in a much greater way.
Here are some reasons why hip-hop fashion continues to grow from strength to strength:
1. It’s easy to pull off
Basically, hip-hop fashion is for everyone. Whether it is loud outfits accessorized with hip hop jewelry or smart casual outfits, there are many ways you can hit the streets in style. It’s amazing how many people will dress in a style that is completely hip-hop and not even realize it. That is how much street fashion has penetrated virtually every facet of society. With so many options at your disposal, all you need to do is figure out how to style them right.
2. Vibrant expressions
Hip-hop fashion is vibrant and bold, which makes it more enjoyable to wear. Whereas women have always had greater variety as far as fashion choices are concerned, hip-hop wear has allowed men to become more expressive than ever before. It allows you to improvise yourself and have more leeway in creating your own personal style.
3. It is timeless
Although it has a relatively young following, hip-hop fashion has something for virtually all age demographics. Even when an older person sports the right attire, he looks fresh and stylish rather than a person who is trying too hard to hold onto his youth. What was hot 10 years ago is still relevant. That is why you have people who collect fashion items such as sneakers and chains.
4. It connects different cultures
Every day on social media, you will see people trying to outdo each other with their outfits. That is the vibe that hip-hop fashion has managed to create within a very short time. People from different cultures are united in their love for street wear.
5. It creates opportunities
So many people have become models just by sporting hip-hop fashion and being in the right place at the right time. You also have bloggers and photographers who scout the streets for unique outfits. Something that was so simple has grown into a global phenomenon that captures the minds of people from all walks of life.
Hip-hop fashion gives you a free reign to express your style and personality. The fact that you are not limited by any rules or patterns means that you are free to be creative in coming up with your own styles. It is fair to say that hip-hop fashion will continue to radiate swag for a long time.