ASICS retro-lifestyle brand Onitsuka Tiger has announced a major summer and fall music festival initiative, strengthening the brand’s already vibrant music identity, through official partnerships at the 2008 Bonnaroo, Lollapalooza, and CMJ Music Festivals. This marks Onitsuka Tiger’s third year at Bonnaroo, while also making its first ever appearance officially at both Lollapalooza and CMJ. Onitsuka Tiger has again tapped New York–based entertainment marketing agency UG STRATEGIES to conceive and execute a comprehensive branding, consumer awareness, and influencer campaign surrounding this multiple event program.
Plans for Onitsuka Tiger include producing official kick off parties at all festivals, a first for Bonnaroo and CMJ, hosting backstage VIP/artist product lounges, national retail promotions, and partnerships with leading online social networks to create an Onitsuka Tiger Live exclusive-content program. For more information on the Onitsuka Tiger program, contact:
John Sargeant, writing on NeuFutur as Sargeant, is the founder and editor-in-chief of NeuFutur Magazine, where he has covered independent music, PC hardware, consumer tech, and gaming culture since 1998. With over 25 years of continuous digital publishing experience, he has written thousands of hands-on game and record reviews, conducted in-depth hardware field testing, and analyzed digital media monetization trends. His work prioritizes first-hand evaluation and long-term product testing.
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