Onitsuka Tiger Launches National Music Festival Initiative
ASICS retro-lifestyle brand Onitsuka Tiger has announced a major summer and fall music festival initiative, strengthening the brand’s already vibrant music identity, through official partnerships at the 2008 Bonnaroo, Lollapalooza, and CMJ Music Festivals. This marks Onitsuka Tiger’s third year at Bonnaroo, while also making its first ever appearance officially at both Lollapalooza and CMJ. Onitsuka Tiger has again tapped New York–based entertainment marketing agency UG STRATEGIES to conceive and…